Akkomplice Lands The Cream With Aussie Farmers Direct

Akkomplice Lands The Cream With Aussie Farmers Direct

Aussie Farmers Direct has appointed Akkomplice Group to handle its creative and strategic duties.

Kenny Hill
Posted by Kenny Hill

The agency has begun working with the Melbourne-based business, nearing in its tenth year of operation.  Akkomplice will also manage media planning and buying in collaboration with independent media shop, Media33.

Kenny Hill, founder of Akkomplice, said:  “We are thrilled with the opportunity to help grow the Aussie Farmers Direct business.  It’s a terrific brand with a great history of innovation.  AFD has a unique proposition and is looking for brave work – a dream client for any agency!”

The appointment follows a string of new business wins for Akkomplice in NSW and QLD and sees the start-up deepen its footprint in the Melbourne market after founder, Hill, departed the role of Managing Director of M&C Saatchi Melbourne this time last year.

Keith Louie, Group CEO of Aussie Farmers Direct, said: “I was impressed with the combination of commercial insight and creative thinking tabled by Akkomplice and their approach to collaboration is refreshing.  We are looking forward to a successful partnership with Kenny and his team of accomplices.”

Louie and Hill remain tight-lipped on plans for Aussie Farmers Direct campaign work, but said “watch this space!”