Air New Zealand has launched a new campaign showcasing the best of Buenos Aires.
The campaign comes from a simple insight – that if you ask any local the best place to visit in South America, chances are they’ll passionately try and convince you to visit their hometown above all others. Ask them the second best place to go, and Buenos Aires almost unanimously comes in at number two. With its great nightlife, rich history street culture, it’s the one city they can all agree on.
The campaign was launched via Air New Zealand’s social media channels and seeded online to hit prospective travellers. The campaign also includes online video pre-rolls, display advertising and digital outdoor placements in NSW, VIC, SA and QLD.