Aussies Score Big At Asian Marketing Effectiveness & Strategy Awards

Aussies Score Big At Asian Marketing Effectiveness & Strategy Awards

The Asian Marketing Effectiveness and Strategy Awards were announced recently, awarding a range of Aussie agencies and celebrating both clients and their agencies for marketing strategies that deliver solid results to transform businesses and brands.

B&T Magazine
Posted by B&T Magazine

The annual awards are evaluated by a panel of top client and agency professionals who review the submissions against stringent criteria to determine the winners.

Among the Aussie winners was AFFINITY agency, who picked up two gold and a silver for its work for Narellan Pools.

You can see the full list of winners here, but here’s the Aussie champions bringing home the gold:

EFFECTIVENESS AWARDS

Branded Content:

The Shortlist – Atomic 212 Group, ‘Lucy the Robot’ for Double Robotics

Cars & Automotive Services:

The Shortlist – Clemenger BBDO Melbourne, ‘Mercedes Repurchase Reminder’ for Daimler AG

Financial Services, Commercial Public Services, Business Products & Services

The Shortlist – Clemenger BBDO Melbourne, ‘NAB Velocity’ for National Australia Bank

Food Products

Bronze –  Leo Burnett Melbourne, ‘#MyFamilyCan’ for SPC Ardmona

Innovative Use of Media

The Shortlist – Atomic 212 Group, ‘Lucy the Robot’ for Double Robotics

Insights / Strategic Thinking

The Shortlist – Clemenger BBDO Melbourne, ‘Libra I Am Fearless’ for Asaleo Care (Libra)

Integrated Marketing Campaign

Bronze – McCann, ‘The Emotional Trailer’ for Melbourne International Film Festival

The Shortlist –  Clemenger BBDO, ‘Restaurant Australia’ for Tourism Australia

Lifestyle

Gold – Affinity, ‘Diving into Data for Narellan’ for Narellan Pools

Silver – McCann, ‘Infrequent Flyers’ for Tiger Airways

Other Consumer Products (including durable goods)

Silver – Atomic 212 Group, ‘Lucy the Robot’ for Double Robotics

Pharmaceuticals, Beauty Products, Cosmetics & Toiletries

The Shortlist – Clemenger BBDO Melbourne, ‘Libra I Am Fearless’ for Asaleo Care (Libra)

Small Budget Marketing Campaign

The Shortlist – Atomic 212 Group, ‘Lucy the Robot’ for Double Robotics

Sponsorship & Event Marketing

Silver – McCann, ‘The Emotional Trailer’ for Melbourne International Film Festival

Bronze – Atomic 212 Group, ‘Lucy the Robot’ for Double Robotics

DIGITAL STRATEGY AWARDS

Digital Innovation

Bronze – Isobar, ‘UMOOD’ for Uniqlo

Financial Services, Commercial Public Services, Business Products & Services

Silver – Clemenger BBDO Melbourne, ‘NAB Footify Fanshake’ for National Australia Bank

Lifestyle

Silver – McCann, ‘Infrequent Flyers’ for Tiger Airways

Other Consumer Products (including durable goods)

The Shortlist – Atomic 212 Group, ‘Lucy the Robot’ for Double Robotics

The Shortlist – Isobar, ‘UMOOD’ for Uniqlo

Other Digital Solutions

Silver – Isobar ‘CoDriver’ for General Motors

Social

Bronze – OMD, ‘helloworldrelay’ for helloworld

Video

The Shortlist – Atomic 212 Group, ‘Lucy the Robot’ for Double Robotics

MEDIA STRATEGY AWARDS

Branded Content

Bronze –  Match Media ‘How Cricket Changed The Game of Bowling’ for Ardent Leisure (AMF Bowling)

Integrated Use of Media

The Shortlist – Atomic 212 Group, ‘Lucy the Robot’ for Double Robotics

Lifestyle

Silver – Affinity, ‘Diving into Data for Narellan’ for Narellan Pools

Media Innovation

The Shortlist – Atomic 212 Group, ‘Lucy the Robot’ for Double Robotics

Sponsorship & Event Marketing

The Shortlist – Atomic 212 Group, ‘Lucy the Robot’ for Double Robotics

Social

The Shortlist – Atomic 212 Group, ‘Lucy the Robot’ for Double Robotics

DATA & ANALYTICS AWARDS

Data Mining – Audience Association and Clustering Analysis

Gold – Affinity, ‘Diving into Data for Narellan’ for Narellan Pools

Innovative Use of Data Technology

Gold – Isobar, ‘UMOOD’ for Uniqlo

E-COMMERCE AWARDS

Travel, Entertainment & Leisure

The Shortlist – McCann, ‘Infrequent Flyers’ for Tiger Airways

User Experience

The Shortlist – Affinity, ‘Sleep is Back’ for Love To Dream