Advertisers to Cash in on Revival of 90s Sitcoms

Advertisers to Cash in on Revival of 90s Sitcoms

It’s not only fans of the iconic 90’s sitcom “Full House” who are eager to see the show revived. Advertisers may be just as giddy for the possible return of Jesse Katsopolis, Danny Tanner and Joey Gladstone.

This story was originally published by AdAge

The 90s are back! Platform shoes and crop tops are making a reappearance and so are our beloved sitcoms. (Cue Dawson's Creek theme song). With a mass audience already entrenched in the branding of these 90s classics, their revival presents a fruitful opportunity for advertisers and social media.

This week reports surfaced that the series, which was the bedrock of ABC’s “TGIF” block in the late 1980s through the 1990s, is being primed for some form of a revival led by John Stamos, who played Uncle Jesse. Many of the original cast members, including Bob Saget (Danny Tanner), Dave Coulier (Joey Gladstone), Candace Cameron Bure (DJ Tanner), Jodie Sweetin (Stephanie Tanner) and Andrea Barber (Kimmy Gibbler) are expected to be involved in one way or another, according to multiple reports.

News of the potential revival generated the kind of social media buzz that advertisers can’t help but notice. For marketers, the reunion could create an opportunity to be part of those increasingly desirable TV “events” that have greater potential to be watched live so viewers can take part in the inevitable social conversation.

Reunion shows create buzz virally and they give the networks something to promote and get the programs name out there,” said David Campanelli, senior VP-director of national broadcast,¬†Horizon Media, in an email.

As if to prove the point, a quasi reunion coincidentally came along this week and generated chatter. The ladies of “Friends” — Jennifer Aniston, Courtney Cox and Lisa Kudrow — reunited on “Jimmy Kimmel Live.” Mr. Kimmel recreated the iconic “Friends” apartment and wrote a skit in which he played the role of Ross Gellar.

For the full yarn by Jeanine Poggi, click here.