Adshel Tells Brands To ‘Shine Brighter’ In Winter Trade Media Campaign

Adshel Tells Brands To ‘Shine Brighter’ In Winter Trade Media Campaign
SHARE
THIS



Outdoor media player Adshel has launched a re-energised trade media campaign that highlights the necessity for brands and advertisers to continue to stand out during the winter months when shorter daylight hours reduces the visibility of non-illuminated out-of-home (OOH) campaigns.

The ‘Shine Brighter’ campaign emphasises the effects winter has on the commuter journey, including changed behaviours and attitudes during the cooler, darker months.

It also urgers advertisers to ensure they engage commuters – especially during peak evening commutes in the winter months – by selecting Adshel as the OOH partner on their media plans.

The campaign features the characters of Tom, Charlie and Anna, personifying Adshel’s commuters across the streets of Sydney, Brisbane and Melbourne.

Adshel’s head of marketing, Charlotte Valente, said: “During the winter months, it’s the time to remind brands and advertisers that in order to deliver effective and impactful campaigns that truly connect and engage with commuter audiences.

“They need to select illuminated formats, or they’ll be left in the dark – after dark. Adshel provides quality illuminated products to ‘Shine Brighter’ day and night, 365 days of the year, and we’re committed to the ongoing expansion of our Adshel Live network to reach even more Australians than any other out-of-home roadside network.

“This is a true broadcast solution delivering an audience of over 6.3 million unique people.”

Valente continued: “We also like to have fun at Adshel, and this campaign not only represents our audiences, but it’s also a reflection of the Adshel approach – unique and responsive. Our network shines bright day and night, and so do the brands that partner with us.”

The campaign runs across trade media from today.

Please login with linkedin to comment

Latest News

AI – To Join It Or To Beat It
  • Media
  • Opinion

AI – To Join It Or To Beat It

I'm afraid we can't let you read this piece Dave! That's a joke about A Space Odyssey 2001, young B&T readers.

Opinion

by B&T Magazine

B&T Magazine
AnalogFolk Opens In Shanghai
  • Advertising

AnalogFolk Opens In Shanghai

AnalogFolk has opened in Shanghai and, as B&T's trusty Funk & Wagnalls atlas tell us, is somewhere near Wollongong.

Social TV – Will You Be At The Party?
  • Advertising
  • Marketing
  • Media
  • Opinion

Social TV – Will You Be At The Party?

Can't keep-up with the goings-on in the Aussie TV industry? Well, hit the couch, pull on the trakkie daks & peruse this.

Opinion

by Rochelle Burbury

Rochelle Burbury
JWT Melbourne Hooks John West’s Creative
  • Advertising

JWT Melbourne Hooks John West’s Creative

You'd only need snog a B&T staffer to know of our affection for the John West oysters in aspic & smoked mackerel ranges.

by B&T Magazine

B&T Magazine
Sydney-Based Tech Marketing Firm, Law Of The Jungle, Scoops Top International Gong
  • Marketing

Sydney-Based Tech Marketing Firm, Law Of The Jungle, Scoops Top International Gong

Sydney-based online cloud solution for marketing compliance, Law of the Jungle, has beaten the world’s best firms to win a prestigious RegTech Markets 2017 Spotlight Award. RegTech Markets, a global community for regulatory technology, inaugurated these awards to “shine a light on the world’s best and brightest RegTech companies”.  A panel of 30 industry experts […]

Is This The Bleakest Christmas Ad Ever?
  • Campaigns

Is This The Bleakest Christmas Ad Ever?

Tired of pretty people pulling bon-bons in your Christmas campaigns? Well, here's one to slash the wrists to instead.

by B&T Magazine

B&T Magazine
The Truth About Native Advertising!
  • Opinion

The Truth About Native Advertising!

Do you stammer about the office, railing against native advertising's great untruths? Read this and stop scaring people.

Opinion

by B&T Magazine

B&T Magazine
Why Are We Only Just Starting To Use VR To Train Staff?
  • Opinion
  • Technology

Why Are We Only Just Starting To Use VR To Train Staff?

In this opinion piece, PHD’s news business and marketing manager, Chloe Hooper (pictured below), argues why all agencies should be embracing VR to change the way they operate internally. Virtual reality (VR) is something most of us have had exposure to, but how many of us are really exploiting its potential to grow our people […]

Opinion

by B&T Magazine

B&T Magazine
PRIA Announces Winners Of 41st National Golden Target Awards
  • Marketing

PRIA Announces Winners Of 41st National Golden Target Awards

The Public Relations Institute of Australia (PRIA) last night announced the winners of the 41st National Golden Target Awards at a glittering ceremony hosted by Aussie actor and TV host Shane Jacobson at the Sydney Opera House. A sold-out crowd of more than 160 PR and communication professionals from around the country came together to […]

Personalisation At Scale: Targeting Audiences With People-based Marketing
  • Marketing
  • Opinion

Personalisation At Scale: Targeting Audiences With People-based Marketing

In this opinion piece, Indy Khabra (pictured below), national managing director at Amnet ANZ, explains power of the the people-based marketing equation, and also reminds marketers that they cannot afford to take data for granted. We are all talking about it. We all want it. We are all trying to get it. It’s that one-to-one […]

Opinion

by B&T Magazine

B&T Magazine