Outdoor advertising media company Adshel has switched on the 270 digital screens across its world first national digital street furniture network – Adshel Live.
Adshel Live launch advertising partners include Arnotts, Commonwealth Bank of Australia (CBA), Helloworld Limited, Singtel Optus, TAG Heuer and Telstra.
Adshel group sales & marketing director David Roddick said: “We’re delighted with the response from the market for launch and we continue to receive extremely positive feedback moving forward. It is exactly what advertisers have been missing and Adshel has delivered the solution.
“No other outdoor advertising provider can offer the scale and consistency of format that we can with Adshel Live. We will deliver out-of-home campaigns at eye-level, combining dynamic messaging with contextual relevance while engaging large audiences at scale across prime roadside locations.
“We are providing advertisers with truly national coverage and the ability to broadcast local messages in new and creative ways. Their campaigns will benefit from the innovation and flexibility the digital screens offer across Australia’s major metropolitan cities.”
Representing TAG Heuer, Mediacom’s IP&I director Brittany Crowley said: “Adshel Live is an important addition to the media mix to amplify luxury watch brand – Tag Heuers presence in market leading into the highly competitive Christmas retail period. The digital network achieves mass reach nationally; delivering the highest quality visual with time of day/location targeted messaging, leading to deeper engagement and higher recall.
“The premium locations of the network also mean we are able to deliver the brand message to the relevant affluent and high frequency audience. Adshel’s overall product suite allows us to deliver dominance in the most relevant locations, identified through Helix Persona audience segment targeting, and execute a high impact campaign with additional shelter wraps and consecutive street furniture placements.”
Integrated travel company Helloworld Limited’s chief marketing officer Kim Portrate said: “The networks inherent flexibility and agility makes it possible to share inspirational content, deals and promotions with consumers in real time. This unique and dynamic advertising platform gives us much more than an opportunity to share visually inspiring destinations to the consumer, the Adshel Live product offered Helloworld a national solution to share amazing deals with Australian travellers in and around our agents locations across metro and regional Australia, using the latest digital and data technology in out-of-home.”
Arnott’s Shapes brand manager, Marty Whybourne said: “The Adshel Live digital network is a great opportunity to launch and showcase our range of new Shapes Extreme flavours across a high impact and exciting new format.”
Adshel Live is part of the diversification of Adshel’s street furniture offering and investment in growth assets, reflecting a strategy focussed on innovation and customer insights.