Adshel Switches On 270 Digital Screens Across Australia

Adshel Switches On 270 Digital Screens Across Australia
SHARE
THIS



Outdoor advertising media company Adshel has switched on the 270 digital screens across its world first national digital street furniture network – Adshel Live.

Adshel Live launch advertising partners include Arnotts, Commonwealth Bank of Australia (CBA), Helloworld Limited, Singtel Optus, TAG Heuer and Telstra.

Adshel group sales & marketing director David Roddick said: “We’re delighted with the response from the market for launch and we continue to receive extremely positive feedback moving forward. It is exactly what advertisers have been missing and Adshel has delivered the solution.

“No other outdoor advertising provider can offer the scale and consistency of format that we can with Adshel Live. We will deliver out-of-home campaigns at eye-level, combining dynamic messaging with contextual relevance while engaging large audiences at scale across prime roadside locations.

“We are providing advertisers with truly national coverage and the ability to broadcast local messages in new and creative ways. Their campaigns will benefit from the innovation and flexibility the digital screens offer across Australia’s major metropolitan cities.”

Representing TAG Heuer, Mediacom’s IP&I director Brittany Crowley said: “Adshel Live is an important addition to the media mix to amplify luxury watch brand – Tag Heuers presence in market leading into the highly competitive Christmas retail period. The digital network achieves mass reach nationally; delivering the highest quality visual with time of day/location targeted messaging, leading to deeper engagement and higher recall.

“The premium locations of the network also mean we are able to deliver the brand message to the relevant affluent and high frequency audience. Adshel’s overall product suite allows us to deliver dominance in the most relevant locations, identified through Helix Persona audience segment targeting, and execute a high impact campaign with additional shelter wraps and consecutive street furniture placements.”

Integrated travel company Helloworld Limited’s chief marketing officer Kim Portrate said: “The networks inherent flexibility and agility makes it possible to share inspirational content, deals and promotions with consumers in real time. This unique and dynamic advertising platform gives us much more than an opportunity to share visually inspiring destinations to the consumer, the Adshel Live product offered Helloworld a national solution to share amazing deals with Australian travellers in and around our agents locations across metro and regional Australia, using the latest digital and data technology in out-of-home.”

Arnott’s Shapes brand manager, Marty Whybourne said: “The Adshel Live digital network is a great opportunity to launch and showcase our range of new Shapes Extreme flavours across a high impact and exciting new format.”

Adshel Live is part of the diversification of Adshel’s street furniture offering and investment in growth assets, reflecting a strategy focussed on innovation and customer insights.

Please login with linkedin to comment

Latest News

Case Study: How Content Helped Tribal Marketing Come To Life Amongst Rev-Heads.
  • Opinion

Case Study: How Content Helped Tribal Marketing Come To Life Amongst Rev-Heads.

In this guest post, CEO of content marketing agency Edge, Fergus Stoddart (pictured below), says brands would do well to play on their customer’s loyal tribalism… Normally over Christmas, any downtime is spent asleep on the sofa, mildly lubricated with a belly full. This year, with the Ashes in the background, I managed to stay awake […]

Opinion

by B&T Magazine

B&T Magazine
Red Bull Holden Racing Team Unveils 2018 Cars On Sydney Harbour
  • Marketing

Red Bull Holden Racing Team Unveils 2018 Cars On Sydney Harbour

Red Bull Holden Racing team took the covers off its 2018 Holden Commodore Supercar today. Floating on a barge in Farm Cove, the harbour provided a stunning backdrop for the reveal. Teammates Jamie Whincup and Shane van Gisbergen have won the past two championships for the squad. Whincup, now the greatest of all time with seven Supercar’s titles, […]

Victorian Government Launches VR Bushfire Experience Via The Fuel Agency
  • Advertising
  • Campaigns
  • Technology

Victorian Government Launches VR Bushfire Experience Via The Fuel Agency

As part of its summer fire campaign, the Victorian government has launched a virtual reality (VR) bushfire experience and content series via The Fuel Agency. The VR experience places the user in the midst of a large bushfire, and is designed to encourage people to leave early on high-risk days before it’s too late. The […]

Local Ad Tech Company VeNA Partners With RugbyPass
  • Advertising
  • Media
  • Technology

Local Ad Tech Company VeNA Partners With RugbyPass

ad tech company VeNA has signed an exclusive reseller partnership covering Australia and New Zealand with digital rugby network RugbyPass. Across Asia and parts of Europe, RugbyPass is the exclusive digital rights holder and over-the-top broadcaster for live rugby, including the Super Rugby, the Rugby Championship and autumn internationals, the Six Nations, the Aviva Premiership, […]

SpotX Appoints Gavin Buxton As Asia MD
  • Advertising

SpotX Appoints Gavin Buxton As Asia MD

Video advertising platform SpotX has announced it has appointed Gavin Buxton as managing director of Asia to lead the company’s expansion in the region. Buxton has over 17 years’ global experience in the digital advertising space, having worked in leadership roles at tech and publishing companies, including Microsoft, Turner Broadcasting, and LinkedIn, with the last […]

Big Mobile Doubles Down On Ad Tech & Rebrands
  • Advertising
  • Technology

Big Mobile Doubles Down On Ad Tech & Rebrands

B&T Awards 2017 finalist Big Mobile has unveiled a fresh look to reflect its new ad tech credentials. The company successfully pivoted its business from ad network to mobile ad tech vendor when it announced a joint venture (JV) with Widespace in October last year. As a result of the business changes, Big Mobile wanted […]

March One Appoints New Senior Account Manager
  • Advertising

March One Appoints New Senior Account Manager

Independent ad agency March One has appointed a fresh face to the team, with Melanie Tozer to reinforce its mission to put humans first as a senior account manager. Tozer (pictured above), an up-and-coming talent from New Zealand, will align her extensive experience in FMCG marketing with March One, having worked on accounts for Bunnings […]