Adshel’s digital revolution starts at Town Hall

Adshel’s digital revolution starts at Town Hall
SHARE
THIS



Adshel’s new digital installation had passersby slowing down as they walked past the Adshel tour group at Town Hall station in Sydney this afternoon.

Speaking after the tour at a lunch today, Rob Atkinson, Adshel CEO, outlined how Adshel are turning traditional media into transactional media as many of the billboards will be interactive.

“We believe it’s about leveraging convergence,” he said.

“We’re in the perfect place, we’re the glue that keeps everything together, social media, mobile, out-of-home… it’s a marriage made in heaven. And now it’s about bringing that opportunity to you.”

The use of real-time data was another key aspect of Adshel’s digital outdoor advertising, allowing clients to capitalise on what’s going on right then and there.

Partnering up with Australian Radio Network (ARN) for the launch, marketing director Nicole McInnes led media agency professionals around Town Hall station to observe the newly installed digital billboards, many donning a kiss-blowing Jackie from ARN’s Kyle and Jackie O show on KIIS 1065.

Over the coming weeks Adshel plans to unveil 186 digital displays across 14 major train stations, including Wynyard, Kings Cross and Bondi Junction.

According to Kinetic and Clear Channel, UK Interactive out-of-home (OOH) Trial, and cited by Adshel, 80% of people think brands should be using interactive OOH advertising.

One third of commutes are also likely to purchase after seeing OOH advertising, according to Rail Corp Insights 2014.

Please login with linkedin to comment

Latest News

The Best Time Of The Day To Check Your Emails
  • Opinion

The Best Time Of The Day To Check Your Emails

Bombarded by too many emails? Are the the little buggers taking up more of your time than they effectively should? Well, let Inventium founder and B&T regular Dr Amantha Imber (pictured below) pass on her sage words on tackling your electronic mail avalanche… I have a confession to make. I love checking email. I love how productive I feel smashing through […]

Opinion

by B&T Magazine

B&T Magazine
Culture As A Competitive Advantage
  • Opinion

Culture As A Competitive Advantage

Emma Bannister (pictured below) is founder and CEO of Presentation Studio, APAC’s largest presentation communication agency and author of the book Visual Thinking: How to transform the way you think, communicate and influence with presentations. In her latest B&T post, Bannister says a good office culture brings a myriad of advantages you probably have not even […]

Opinion

by B&T Magazine

B&T Magazine
M&C Saatchi’s This. Film Studio Announces Nat Geo Doco Series On Rhino Conservation 
  • Campaigns

M&C Saatchi’s This. Film Studio Announces Nat Geo Doco Series On Rhino Conservation 

M&C Saatchi Group’s film and television production studio THIS. has revealed its first major project, a two-part documentary series in partnership with National Geographic, Cisco Systems, Canon Australia and Land Rover South Africa. The documentary series, hosted by cricket legend Kevin Pietersen and outback wrangler Matt Wright with conservationist and Canon Australia Photographer, Julia Wheeler, […]

Ovarian Cancer Australia Appoints 10 Feet Tall As Its Integrated Agency Partner
  • Media

Ovarian Cancer Australia Appoints 10 Feet Tall As Its Integrated Agency Partner

Following a competitive pitch process, 10 feet tall is standing proud as the newly appointed agency for Ovarian Cancer Australia (OCA). The agency’s response to a complex brief included a strong multifaceted brand platform that spans all media and includes mainstream media working in conjunction with fundraisers and activations for the charity throughout the calendar […]

Edge Adds BASF Seeds To Client Stable
  • Advertising
  • Media

Edge Adds BASF Seeds To Client Stable

Independent agency Edge has announced its Melbourne office has been appointed to deliver integrated services for agricultural brand BASF Seeds, following a competitive pitch. Edge’s remit spans strategy, creative, advertising, digital and media for BASF Seeds, its InVigor products and its MySeed platform. Dan King, managing director of Edge Melbourne, said the agency was delighted […]

Cropped shot of two men working together with laptop and notepad in a minimalistic workplace enviroment with desklamp and plant
  • Media

Applications Open For 2018 Copy School

Applications have opened for the 2018 Copy School in Sydney, sponsored by NewsMediaWorks, with another world-class line-up of guest creative tutors. Copy School is designed to encourage the best quality copywriting across all channels and engages some of Australia’s leading advertising creative directors and copywriters, as well as news media executives, to pass on their […]