Adshel has announced the creation of a partnerships team to fuel deeper partner engagement and help bridge the gap between media, creative and client.
The new team is headed by Melanie Lindquist (pictured above) in the newly-created head of partnerships role.
Longstanding Adshel senior sales executive Jane Bowman has been appointed as the company’s first partnerships manager across the automotive, retail and finance categories.
The changes also see the establishment of the Audience Intelligence team (Audience IQ).
By harnessing first, second and third-party data, Audience IQ is designed to provide insight into audiences’ attitudes and behaviours to enable brands to connect and engage with them in a single location or on a national scale.
Charlotte Valente, Adshel’s head of marketing, said: “Adshel’s marketing team has grown significantly and with agility to respond to market needs. Our number one priority is to ensure we provide outstanding customer service to all of our collaborators.
“It is this approach that allowed us to understand the pressures on our clients and their agency partners. The partnerships team will provide in-depth understanding and valuable insights to engage and connect audiences to brands more effectively. I am confident that Melanie has the ideal credentials to lead this new structure and provide essential support to all of Adshel’s partners.”