Adshel Creates Partnerships Team To Spearhead Growing Client Requirements

Adshel Creates Partnerships Team To Spearhead Growing Client Requirements
SHARE
THIS



Adshel has announced the creation of a partnerships team to fuel deeper partner engagement and help bridge the gap between media, creative and client.

The new team is headed by Melanie Lindquist (pictured above) in the newly-created head of partnerships role.

Longstanding Adshel senior sales executive Jane Bowman has been appointed as the company’s first partnerships manager across the automotive, retail and finance categories.

The changes also see the establishment of the Audience Intelligence team (Audience IQ).

By harnessing first, second and third-party data, Audience IQ is designed to provide insight into audiences’ attitudes and behaviours to enable brands to connect and engage with them in a single location or on a national scale.

Charlotte Valente, Adshel’s head of marketing, said: “Adshel’s marketing team has grown significantly and with agility to respond to market needs. Our number one priority is to ensure we provide outstanding customer service to all of our collaborators.

“It is this approach that allowed us to understand the pressures on our clients and their agency partners. The partnerships team will provide in-depth understanding and valuable insights to engage and connect audiences to brands more effectively. I am confident that Melanie has the ideal credentials to lead this new structure and provide essential support to all of Adshel’s partners.”

Latest News

Kyle Sandilands and Jackie Henderson (Kyle & Jackie O) from KIIS at the 2015 ACRA Awards
  • Media

Kyle & Jackie O Crowned Best On-Air FM Team At 2018 Commercial Radio Awards

KIIS 1065 breakfast duo Kyle Sandilands and Jackie “O” Henderson have won the Best On-Air Team (Metro FM) category at the 30th Australian Commercial Radio Awards (ACRAs). Held on Saturday night at the Melbourne Exhibition and Convention Centre, and hosted by The Chaser’s Chris Taylor and Andrew Hansen, the ACRAs celebrated the best and brightest talent in […]

Digital Asset Management Solution Collaboro A Natural Fit With Open Data Initiative
  • Technology

Digital Asset Management Solution Collaboro A Natural Fit With Open Data Initiative

Digital asset management solution Collaboro claims its offering is a natural fit with Adobe’s, Microsoft’s and SAP’s new Open Data Initiative, as more organisations centralise their data on a single platform to improve their customer management and improve marketing performance.   According to Warwick Boulter (main photo), co-founder and CEO of Collaboro, a leading full-service solution for managing enterprise-level […]