Adshel Continues To Shines Bright(er) In Winter Campaign

Adshel Continues To Shines Bright(er) In Winter Campaign
SHARE
THIS



Adshel’s trade campaign to bring to light the necessity for brands and advertisers to stand out and ‘shine bright(er)’ during the winter months is still going strong, despite the chilly winter months which typically are times people discount out-of-home advertising.

With the end of summer and daylight savings, clients are potentially missing out on valuable exposure to audiences during peak evening commutes. In fact, this can be up to 32 per cent of the daily audience they are missing out on which essentially results in the same proportion of their advertising spend that is not being seen.

Emphasising the effects that winter has on the commuter journey, including changed behaviours and attitudes during the cooler, darker months, the ‘Shine Bright(er) with Adshel’ campaign urges advertisers to engage commuters (especially peak-hour commuters that represent over 32 per cent) by selecting Adshel as the perfect out-of-home partner on their media plans.

Adshel’s head of marketing Charlotte Valente said, “In order to deliver on the promise of enabling advertisers to ‘shine bright(er) with Adshel’, our suite of quality illuminated products ensures that brands are showcased with optimum quality everywhere, every time.”

The campaign already gave agency staff the chance to win illuminating experience at VIVID Sydney, including flights, five star accommodation, a VIVID harbour cruise and dinner at one of Sydney’s most iconic restaurants.

Valente added, “What’s more, Adshel has proved that we are effective and we are the perfect partner to any media schedule.”

Supporting the previously released Adshel Effect research that proved broadcast street furniture campaigns increase campaign effectiveness by as high as 89 per cent, the newly released findings support the value of running a broadcast street furniture campaign alongside other mediums – another way to ‘shine brighter’.

Key findings included:

TV: Running an Adshel street furniture campaign alongside a TV campaign increases purchase intent by 60 per cent on top of a TV campaign run on its own

ONLINE: Running an Adshel street furniture campaign alongside an online campaign increases intrigue by 38 per cent on top of an online campaign run on its own

RADIO: Running an Adshel street furniture campaign alongside a radio campaign increases loyalty by 29 per cent on top of a radio campaign run on its own

PRINT: Running an Adshel street furniture campaign alongside a print campaign increases advocacy by 28 per cent on top of a print campaign run on its own

Valente said of the research, “The launch of Adshel’s ‘Shine Bright(er) with Adshel’ campaign demonstrates our commitment to show advertisers the true value of Adshel’s portfolio of product solutions to light up their messages.

“The campaign, backed up by the findings from one of our most ambitious research studies to date, proves how with our assets we can collaboratively work with other media to give advertisers the best results.”

This research is the second in a series of releases as part of one of the most extensive research and insights projects Adshel has ever taken. You can find more information here.

Please login with linkedin to comment

Latest News

TEG Announces Joint Venture With Chinese Ticketing Company
  • Marketing

TEG Announces Joint Venture With Chinese Ticketing Company

Australasian ticketing, live entertainment and data analytics company TEG has announced it has entered into a joint venture with Chinese counterpart YongLe. The joint venture will see TEG and YongLe launch a cloud-based ticketing and entertainment platform in China. The platform, expected to be launched in 2018, will be branded YunTek, which translates to ‘cloud […]

Streetfighter Media Launches Millennial Sampler Bag Offering For Brands
  • Marketing

Streetfighter Media Launches Millennial Sampler Bag Offering For Brands

Guerrilla marketing company Streetfighter Media has unveiled a new service designed for brands who want to engage Millennials straight after they attend a music gig.  Kicking Television is a white cotton tote bag, filled with products and goodies – and it’s given to Millennials for free. How does it work? The bags, with their unapologetic […]

Zenith Sydney MD Karen Halligan To Depart
  • Media

Zenith Sydney MD Karen Halligan To Depart

Zenith Sydney's Karen Halligan has pulled-up stumps, although that's not to infer bad light had anything to do with it.

by B&T Magazine

B&T Magazine
PR Agency Hotwire Rebrands
  • Marketing
  • Media

PR Agency Hotwire Rebrands

PR agency Hotwire has rebranded, yet sadly not to "Hot Cocks Who Rock Your Socks Off". Which would've been far cooler.

Challenger Agency VCCP Wins Creative Account For Torrens University Australia
  • Advertising

Challenger Agency VCCP Wins Creative Account For Torrens University Australia

After a competitive pitching process involving five agencies, Torrens University Australia has appointed challenger agency VCCP as its new brand strategy partner and creative agency for 2018. Acclaimed for its work on dynamic brands including ING and Compare the Market in the financial services sector, Laureate Australia CMO Anne Da Cunha said VCCP’s reputation as […]

GumGum Appoints Ansible’s Sarah Baskerville As Victorian Sales Director
  • Advertising
  • Technology

GumGum Appoints Ansible’s Sarah Baskerville As Victorian Sales Director

AI advertising company GumGum has announced the appointment of Sarah Baskerville as its sales director for Victoria. Baskerville joins GumGum from Ansible, where she spent two years as its Melbourne mobile director. Prior to joining Ansible, she was head of specialist sales and partnerships at News Corp Australia, and also held a number of sales […]

The Diamond Concierge Gives Away $85K Ring In Campaign By McCann Queensland
  • Advertising
  • Campaigns

The Diamond Concierge Gives Away $85K Ring In Campaign By McCann Queensland

McCann Queensland’s second instalment of ‘The 5th C’ campaign launched over the weekend for online diamond retailer The Diamond Concierge, which received over 47million views around the world in the first 48 hours of it being released. In this second phase of the campaign, The Diamond Concierge gave away an $85,000 diamond ring, with Gold […]

Sparro Recruits Key Account Director Following Client Wins
  • Marketing

Sparro Recruits Key Account Director Following Client Wins

Digital marketing agency Sparro has announced the appointment of Hannah Jones (pictured above) as a key account director following a spate of client wins. Jones joins Sparro’s senior team alongside founders Cameron and Morris Bryant, overseeing a portfolio of accounts that includes Webjet, Domino’s Pizza, TAFE NSW, Temple & Webster, F45 Training and Bing Lee. […]

Women’s Health’s Jacqui Mooney On Driving A Women’s Brand In An Evolving Industry
  • Media

Women’s Health’s Jacqui Mooney On Driving A Women’s Brand In An Evolving Industry

In an industry facing change, Jacqui Mooney, editor of Women’s Health believes brands such as hers will continue to be a constant. Please note: this article was contributed by Magazine Networks. The magazine industry may be seeing substantial change but Jacqui Mooney has a goal that remains firm: to create happier, healthier lives for Australian women. […]

Why Consumer Brands Are Failing Aussie Mums
  • Marketing
  • Opinion
  • Partner Content

Why Consumer Brands Are Failing Aussie Mums

Is your game chainsaws or large marlin wall-hangings? Can't seem to attract the mums? This couldn't come soon enough.

Opinion

by B&T Magazine

B&T Magazine
Network Ten Creditors Approve CBS Deal
  • Media

Network Ten Creditors Approve CBS Deal

It seems the fight for Ten between CBS and media moguls Lachlan Murdoch and Bruce Gordon may finally be over.

by B&T Magazine

B&T Magazine
MKTG Signs Exclusive Commercial Partnership With PlayersVoice
  • Marketing
  • Media

MKTG Signs Exclusive Commercial Partnership With PlayersVoice

MKTG has announced it has signed an exclusive commercial partnership with newly-launched sports storytelling site PlayersVoice.com.au – an agreement that will see the agency move into a new territory of sports marketing. The partnership between MKTG and PlayersVoice will see the business managing brand partnership opportunities for the new platform; working with clients to deliver […]