Adobe has partnered with Swinburne University of Technology to address a global shortage of graduates who are skilled in digital advertising and marketing through a new course.
The Digital Advertising Technology major and minor, which can be undertaken as part of a Bachelor of Business, Arts or Media and Communications at Swinburne, trains students in areas including digital analytics, search marketing, social media marketing and video marketing.
The course integrates Adobe’s Marketing Cloud software, and is part of a “world-first” education partnership with Swinburne, according to the tech giant.
Presenting at Swinburne’s Hawthorn campus recently, Adobe’s director of transformative and digital strategy for the Asia-Pacific region, Mark Henley, said the course was developed due to a growing gap between industry need and graduate skills in the digital marketing space.
“The digital skills gap in Australia is growing exponentially, and recent research has shown that a quarter of businesses are finding it difficult to source digital employees,” he said.
“Due to this, Australian businesses are seeing a heavy toll on their business.
“We want students to go into the world with a head start. They should be able to get a job as soon as they graduate because employers want access to the skills they have.
“With the growth in digital marketing functions, increased automation, and use of new technologies, there is a real demand for graduates to be able to understand and know how to use Adobe software.”
In its first semester of being offered at Swinburne, Adobe said the course unit has attracted significant interest, with 88 students currently enrolled.