Computer software giant Adobe has expanded the integration between Adobe Analytics Cloud and Adobe Advertising Cloud with Advertising Analytics for Paid Search.
The new solution enables organisations to understand the efficiency of their search advertising investment by combining offsite advertising intent in context with relevant digital property engagement data within Adobe Analytics.
This includes integrations with Google AdWords, Yahoo! Gemini and Bing Ads, with brands finally being able to understand the value of accurate attribution.
Organisations can now get insight into impressions, clicks, cost as well as average position and quality score directly within Adobe Analytics.
From there, this data can be leveraged within Adobe’s Analysis Workspace.
Brands can get as high-level or granular as needed with drag-and-drop analysis, leveraging new reports and workspaces for advertising dimensions such as accounts, campaigns, groups, ads, keywords and match types, which can all be combined with post-click activity.