ADMA’s AC&E Awards 2017 Winners Revealed!

SHARE
THIS



Last night was a particularly rewarding night for Melbourne-based agencies once again at the ADMA Australian Creativity and Effectiveness (AC&E) Awards, held last night at Sydney’s Luna Park.

Clemenger BBDO Melbourne received the most awards handed out during the evening to one agency, taking home 10 gongs plus three Pinnacles, including the Data-Driven Award, The Courageous Client Award and the Grand Prix.

For 2017, new Pinnacle categories were introduced including Social Impact and Data-Driven to ensure the awards are aligned with industry expectations.

The Audit Media Association joined with the AC&E Awards audit committee, reviewing all entries to ensure that only agencies that could prove their results got through to the final round.

‘Meet Graham’ produced by Clems Melbourne for the Transport Accident Commission (Victoria) was the most awarded campaign on the night, including for Courageous Client.

Snickers’ ‘Hungerithm’, also by Clems Melbourne, was also recognised in a big way on the night with four awards plus one Pinnacle Award in the Data-Driven category.

In all, the gala evening delivered 42 winning trophies and 39 highly commended trophies.

“The AC&E Awards matter enormously to clients and agencies today because they’re the only awards in Australia that recognise exceptional creativity and solid business results in equal proportion, not as separate specialisations,” ADMA chief executive Jodie Sangster said.

“Together, they have the power to transform a business demonstrated by the fantastic work we’ve seen.

“I congratulate all the winners, those who received highly commended trophies and the finalists, all of whom should be very proud of their work.”

See the full list of winners below:

Ambient/Experiential

Clemenger BBDO Melbourne for Transport Accident Commission Victoria for ‘Meet Graham’

Apps

Adrenalin for Supercars for Supercars Official App

Art Direction

BMF for ALDI Australia for ‘Meet the Tinkletons’

Best Use of Search

Online Circle Digital for Mercedes-Benz for ‘Grow up’

Branded Content

Clemenger BBDO Melbourne for Transport Accident Commission Victoria for ‘Meet Graham’

Broadcast: TV, Cinema, Radio

CHE Proximity for Cochlear for ‘The Hearing Test in Disguise’

Copywriting

BMF for ALDI Australia for ‘Meet the Tinkletons’

Customer Acquisition Campaign

CHE Proximity for Cochlear for ‘The Hearing Test in Disguise’

Customer Retention Campaign

Lifelounge for Guild Insurance for ‘Rewarding Choice’

Data Analytics and Planning

Woolworths Rewards for ‘Stealing Santa to Create an Email Personalisation Revolution’

Data Strategy

Ogilvy Australia for Suncorp/AAMI for ‘AAMI SmartPlates’

Data Visualisation

Clemenger BBDO Melbourne for Transport Accident Commission Victoria for ‘Meet Graham’

Data-Driven Mail

LIDA Australia for Lexus Australia for ‘Finding the 100’

Digital & Social Advertising

Clemenger BBDO Melbourne for Mars Chocolate Australia for ‘Snickers Hungerithm’

E-commerce Website & Marketing

Clemenger BBDO Melbourne for Myer for ‘Six Second Sale’

Email Marketing

Cummins & Partners Sydney for Go Gentle Australia for ‘Be the Bill’

Integrated Campaign

Clemenger BBDO Melbourne for Mars Chocolate Australia for ‘Snickers Hungerithm’

Integrated Campaign – Small Budget

Cummins & Partners Sydney for Go Gentle Australia for ‘Be the Bill’

Long Term Loyalty Program

CHE Proximity for AIA Insurance Australia for ‘AIA Vitality: Rewarding Healthier Habits’

Media Campaign

McCann Melbourne for University of Melbourne for ‘Made Possible by Melbourne’

Mobile Marketing

Ogilvy Australia for Suncorp/AAMI for ‘AAMI SmartPlates’

Most Effective Use of Content

BMF for Football Federation Australia, ‘You’ve Gotta Have a Team’

Not-For-Profit Campaign

Cummins & Partners Melbourne for Movember Foundation for ‘Suicide Notes Talk Too Late’

Out-Of-Home

McCann Melbourne for University of Melbourne for ‘Made Possible by Melbourne’

PR Campaign

Clemenger BBDO Melbourne for Transport Accident Commission Victoria for ‘Meet Graham’

Social Commerce

Ogilvy Australia for IBM for ‘Cognitive Collection’

Social Media Campaign

Clemenger BBDO Melbourne for Mars Chocolate Australia for ‘Snickers Hungerithm’

UX

Adrenalin for UNSW International for ‘UNSW International Website’

Use of New Technologies

Clemenger BBDO Melbourne for Transport Accident Commission Victoria for ‘Meet Graham’

Websites & Microsites

Clemenger BBDO Melbourne for Mars Chocolate Australia for ‘Snickers Hungerithm’

Pinnacle Awards

Data-Driven Award

Clemenger BBDO Melbourne for Mars Chocolate Australia for Snickers Hungerithm

Social Impact Award

Cummins & Partners Sydney for Go Gentle Australia for ‘Be the Bill’

Innovation Award

Ogilvy Australia for Suncorp/AAMI for ‘AAMI SmartPlates’

Grand Prix Award

Clemenger BBDO Melbourne for Transport Accident Commission Victoria for ‘Meet Graham’

Overall Customer Experience Award

CHE Proximity for Cochlear for ‘The Hearing Test in Disguise’

Courageous Client Award

Clemenger BBDO Melbourne for Transport Accident Commission Victoria for ‘Meet Graham’

Excellence Awards

ADMA Marketer of the Year

Stephanie Tully, Qantas

ADMA Creative of the Year

James McGrath, Clemenger BBDO Melbourne

The Jon Clark Award for Outstanding Contribution

Jo Whyte, City of Melbourne

ADMA Young Marketer of the Year

Shannon Clarke, iSelect

ADMA Young Creative of the Year

Marina Vasilieva, McCann

ADMA Hall of Fame

Nick Mercer, MercerBell

 

Please login with linkedin to comment

Latest News

Study: TV Ads Outperform Facebook & YouTube For Sales Impact, Regardless Of Screen Type
  • Advertising
  • Media

Study: TV Ads Outperform Facebook & YouTube For Sales Impact, Regardless Of Screen Type

New research from respected marketing science academic professor Karen Nelson-Field has uncovered new insights into how and why video advertising works for brands when viewed on mobile devices. The mobile edition of Nelson-Field’s ongoing Benchmark Series, commissioned by ThinkTV, makes a number of significant findings that are designed to help advertisers and their agencies get […]

Now Screen Repositions Organic Care Brand With New Campaign
  • Advertising
  • Campaigns

Now Screen Repositions Organic Care Brand With New Campaign

Aussie agency Now Screen has teamed up with Organic Care to reposition the brand in what has become one of the most competitive FMCG spaces. The new campaign, ‘Caring Comes Naturally’, celebrates what Organic Care has created since its inception: products that are as good for your body as they are for the environment. In […]

Can You Speak Data?
  • Marketing
  • Opinion

Can You Speak Data?

We're certainly fluent in gibberish, balderdash and claptrap here at B&T, but sadly data isn't part of the lexicon.

Opinion

by B&T Magazine

B&T Magazine
Social Change Maker Profile: Emma Heath
  • Advertising
  • Marketing
  • Media

Social Change Maker Profile: Emma Heath

B&T has partnered with UnLtd to showcase industry heroes! Well, it's arguably more heroine in the case of Emma Heath.

by B&T Magazine

B&T Magazine
Ad Fraud: A Problem We Can Solve
  • Advertising
  • Opinion
  • Technology

Ad Fraud: A Problem We Can Solve

Unlike B&T's mystery office farter, this columnist argues ad fraud is a problem that can possibly be solved.

Opinion

by B&T Magazine

B&T Magazine
Why We Pivoted Our ‘Specialist’ Agency Five Times In 15 Years
  • Marketing
  • Opinion

Why We Pivoted Our ‘Specialist’ Agency Five Times In 15 Years

In this opinion piece, Gavin McDonough (pictured above, co-founder and managing partner of Urban, shares through his own experience some valuable advice for independent specialist agencies. In November 2017, my brother Ryan and I celebrated 15 years in business. We started business out of my front room in Melbourne in 2002 – not with any grand […]

Opinion

by B&T Magazine

B&T Magazine
W+K’s Susan Hoffman Chosen As 39th AWARD Awards Chair Of Judges
  • Advertising

W+K’s Susan Hoffman Chosen As 39th AWARD Awards Chair Of Judges

Susan Hoffman, co-chief creative officer at Wieden+Kennedy (W+K), has been appointed chair of judges for the 39th AWARD Awards. Known to challenge the status quo, Hoffman is behind some of W+K’s most memorable and game-changing ads, including Nike’s ‘Revolution’, Old Spice’s ‘The Man Your Man Could Smell Like’ and Chrysler’s Super Bowl spots starring Eminem and Clint […]

Experiential Agency Kreate Gets Bought Out By Staffers
  • Marketing

Experiential Agency Kreate Gets Bought Out By Staffers

Leading experiential marketing agency, Kreate Australia is embarking on an exciting growth strategy following its purchase by three of the agency’s existing management team from its UK founder, Steve Evans.

Hurry! B&T 30 Under 30 Entries Closing Friday!
  • Advertising
  • Marketing
  • Media

Hurry! B&T 30 Under 30 Entries Closing Friday!

This is a clarion call for B&T 30 Under 30 entries, although it's probably more mariachi band than angelic harbinger.

by B&T Magazine

B&T Magazine
The Hit Network Chooses Comedian Tanya Hennessy To Host Weekend Breakfast
  • Media

The Hit Network Chooses Comedian Tanya Hennessy To Host Weekend Breakfast

Southern Cross Austereo’s Hit Network has announced that rising radio star and comedian Tanya Hennessy will take over hosting duties for its weekend breakfast slot in 2018. Hennessy will bring content to the airwaves each Saturday and Sunday morning from 7am to 9am with a regular rotation of guest co-hosts. The self-described talker, not walker […]

Straight Up PR Wins Five New Clients
  • Marketing

Straight Up PR Wins Five New Clients

Health, wellbeing and lifestyle PR agency Straight Up PR has welcomed Changing Habits, Unichi Wellness, enerGi, SleepX, and Healthie Hampers to its client portfolio. Straight Up PR’s projects will include bespoke PR services and influencer marketing packages specifically focusing on communications strategy and execution, media and influencer relations, PR launch events, product seeding and gifting, […]

March One Creates ‘Cheese For Change’ Fundraising Campaign For White Ribbon Australia
  • Advertising
  • Campaigns
  • Marketing

March One Creates ‘Cheese For Change’ Fundraising Campaign For White Ribbon Australia

Independent creative agency March One has developed a new fundraising event for White Ribbon Australia that turns a social moment into a social movement. Starting on Thursday 22 March and going until Sunday 25 March, Cheese for Change will ask Aussies to create a cheese platter that matters by gathering friends, family or co-workers together […]

Sixth Annual IGN Select Awards Winners Announced
  • Marketing

Sixth Annual IGN Select Awards Winners Announced

The winners of IGN Australia’s sixth annual Select Awards were revealed during a huge special event at the Australian National Maritime Museum in Sydney on Friday, February 16. Some 225 Media & Game Publishers alongside 320 IGN Community Gamers attended the annual event. 2017 was absolutely crammed with terrific games and several categories were extremely tightly-contested. The top […]

Meet Your Mentors For B&T Bootcamp 2018!
  • Advertising
  • Marketing
  • Media

Meet Your Mentors For B&T Bootcamp 2018!

When it comes to an industry "who's who", you'll find there won't be too much who-ing with this impressionable lot.

by B&T Magazine

B&T Magazine
ANZ Unveils Its 2018 GAYTMs
  • Marketing

ANZ Unveils Its 2018 GAYTMs

Mardi Gras is only weeks away and B&T has already hoisted the mirror ball and donned the hotpants to bring you this.

International Creative Services Redesigns Business Model To Broaden Talent Offering
  • Advertising
  • Marketing
  • Media

International Creative Services Redesigns Business Model To Broaden Talent Offering

Marketing consultancy International Creative Services has announced a new roster of diverse creative and production talent to provide a fully integrated solution for advertising and branded content. The roster includes a broad range of global and local directors, animators, illustrators, motion designers, visual artists, light projectionists, photographers and cinematographers – many of whom Australia will […]