Adidas Apologises For Very Awkward Misspelling Of Country In New Ads

Adidas Apologises For Very Awkward Misspelling Of Country In New Ads

That awkward moment when you spell a country’s name wrong in a massive ad campaign. Yes, that did happen, and it happened to Adidas.

Hannah Edensor
Posted by Hannah Edensor

The sports brand has had to apologise to the Colombian Football Federation for spelling Colombia as ‘Columbia’. Wrong.

The ads were launched recently and featured the Colombian national team feature midfielder James Rodriguez in the team’s new get-up.

Adidas offered a statement on Tuesday awkwardly trying to apologise for the gaffe.

“We value our partnership with the Colombian Football Federation and we apologise for our mistake,” the statement read.

“We removed these graphics and are quickly installing new versions today.”

According to the Associated Press, Colombia has been sponsored by Adidas since 2011, but that hasn’t stopped some fans expressing their outrage.

For what it’s worth, it’s not the first time a giant athletic apparel company has royally cocked up the spelling of their respective teams. In 2010, Nike spelled Kentucky wrong on John Wall’s jersey, while in 2013 it effed up yet again, spelling Seattle as ‘Seatlle’ on a Seahawks sweatshirt.

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Yikes. Want to learn more about sports marketing? Give this little link a click and find out more about our spectacular Ministry of Sports Marketing conference coming up on July 19.