Adelaide Fashion Fest Gets Fashionable With New Brand

Adelaide Fashion Fest Gets Fashionable With New Brand
SHARE
THIS



Adelaide based design agency Cul-de-Sac was appointed by Events South Australia to produce the brand identity for the newly launched Adelaide Fashion Festival in October 2015.

At the helm of this award winning boutique design studio and production house is creative director Marco Cicchiani and style director Deni Jones.

Underpinning their work for this brief was the knowledge that the festival had to be part of an integral to strategy of making the state’s economy more international, with a particular focus on Asia.

Therefore it was mandatory that the branding needed to further endorse the positioning of South Australia as a hub for design, culture and innovation that included, but also extended beyond fashion.

Cicchiani said,  “Cul-de-Sac was approached to create a new stand-out festival identity, accompanied by a visual theme that firmly connected with a fashion conscience audience.”

“The branding needed to be commercial yet creative; business-driven yet party fueled,” continued Jones. “It also needed to project an exclusive world-class feel, yet had to be appealing enough to be inclusive and open to the general audience.”

cul de sac4 cul de sac 3

The brand identity highlights the festival’s commitment to nurturing talent, union, projection, and creative dialogue in the fashion and design community.

As evident in the resulting creative, this was achieved with fashionably seamless style.

cul de sac2

Please login with linkedin to comment

Latest News

Fairfax Appoints Philippa Walker As Head Of Travel
  • Media

Fairfax Appoints Philippa Walker As Head Of Travel

Following the recent restructure of its commercial division, Fairfax Media has appointed Philippa Walker to oversee the Travel vertical within Australian Metro Publishing (AMP) business which includes The Sydney Morning Herald, The Age, The Australian Financial Review, Brisbane Times, WAtoday and more.  In late 2017, the commercial teams were reshaped with a vertical focus under […]

Australia’s OOH Industry Grows Revenue For Eighth Consecutive Year
  • Advertising
  • Media

Australia’s OOH Industry Grows Revenue For Eighth Consecutive Year

The local out-of-home (OOH) industry increased its net media revenue by 6.03 per cent in 2017 to $837.1 million, signifying its eighth consecutive year of growth. According to figures released by the Outdoor Media Association (OMA), net revenue for the OOH industry grew 4.5 per cent in the final quarter of 2017 to $252.7 million. Digital […]

SpotX Appoints Gavin Buxton As Asia MD
  • Advertising

SpotX Appoints Gavin Buxton As Asia MD

Video advertising platform SpotX has announced it has appointed Gavin Buxton as managing director of Asia to lead the company’s expansion in the region. Buxton has over 17 years’ global experience in the digital advertising space, having worked in leadership roles at tech and publishing companies, including Microsoft, Turner Broadcasting, and LinkedIn, with the last […]

Big Mobile Doubles Down On Ad Tech & Rebrands
  • Advertising
  • Technology

Big Mobile Doubles Down On Ad Tech & Rebrands

B&T Awards 2017 finalist Big Mobile has unveiled a fresh look to reflect its new ad tech credentials. The company successfully pivoted its business from ad network to mobile ad tech vendor when it announced a joint venture (JV) with Widespace in October last year. As a result of the business changes, Big Mobile wanted […]

March One Appoints New Senior Account Manager
  • Advertising

March One Appoints New Senior Account Manager

Independent ad agency March One has appointed a fresh face to the team, with Melanie Tozer to reinforce its mission to put humans first as a senior account manager. Tozer (pictured above), an up-and-coming talent from New Zealand, will align her extensive experience in FMCG marketing with March One, having worked on accounts for Bunnings […]

What To Expect From The App Economy In 2018
  • Opinion
  • Technology

What To Expect From The App Economy In 2018

Here's an insightful, authoritative synopsis of the app economy. So, you're right, it wasn't written by a B&T journo.

Opinion

by B&T Magazine

B&T Magazine