Now former employees of Cummins&Partners Adam Ferrier (left in photo), Jim Ingram (middle) and Ben Couzens (behind plant) have revealed details of their new branding agency to be called Thinkerbell.
The three have built a strong reputation in the marketplace for insight led ground-breaking ideas for many of Australia’s leading brands.
Their collective experience includes leadership roles at some of the country’s most admired agencies such as Naked Communications, Cummins & Partners, and Clemenger BBDO – each of which were Agency of The Year Grand Prix winners during their respective times in those agencies.
The agency’s new logo:
Ingram said of the launch, “I couldn’t be happier that we’re doing our own thing and my mum is particularly chuffed. We’re creating an agency that hits the sweet spot for what businesses need these days and a working environment great people will be drawn to. There will probably be a launch party down the track, and some more information about what we are up to will follow, but for now we just want to let you know the shingle is out, and we’re open for business.”
In a statement to media, the trio revealed the thinking behind the name: “Thinkerbell is the combination of two wonderful characters in history, The Thinker and Tinkerbell. Together they represent the coming together of scientific enquiry and brilliant creativity – or as we like to call it ‘Measured Magic’. Thinkerbell is a new agency filled with Thinkers and Tinkers who enjoy building brand led ideas throughout the entire customer experience, from insights to execution.”