Ad Campaign Not Down With The Lingo, Claims We ‘All Need The D’

Ad Campaign Not Down With The Lingo, Claims We ‘All Need The D’

The kids these days have a new way of talking about the male sex organ, and unfortunately it’s the same way Canada talks about the sun.

B&T Magazine
Posted by B&T Magazine

In a new campaign from Yukon’s Health and Human Services, the Canadians wanted to spread information about the benefits of Vitamin D, but regrettably tried to be cool and called it ‘The D’ for short.

For those of you not in the know, ‘The D’ also comes with another definition.

The campaign, which has unsurprisingly since been removed, used lines like ‘We all need the D’ and ‘How do you do the D?’.

You can see a couple of the posters here, because despite Yukon taking them down, the Internet is forever:

yukon-the-d-01-2016 yukon-the-d-02-2016

Twitter also had a good laugh at the campaign:

So do you need ‘The D’?