ACT Parents Want An End To Junk Food Advertising: Heart Foundation Survey

ACT Parents Want An End To Junk Food Advertising: Heart Foundation Survey
SHARE
THIS



The Heart Foundation has released a LiveLighter study which found that 78 per cent of ACT parents think companies should stop advertising junk food to children.

The survey questioned 327 ACT parents about junk food marketing to children. Findings include:

  • A majority of parents believed advertising influenced their children to eat fast food (61 per cent), sweet or sugary foods (62 per cent) and sugary drinks (61 per cent).
  • Getting kids to eat fruit and vegetables was difficult for 58 per cent of participants
  • The majority of parents (78 per cent) agreed that companies should stop advertising to kids, 8 per cent disagree and 14 per cent said they were neutral.
  • Just over half of the respondents (53 per cent) believed advertising targeting children has a negative impact on their children’s health.

Heart Foundation chief executive officer Tony Stubbs commented: “What we’re hearing is that parents feel that their efforts to raise healthy children are being undermined by an environment where healthy messages are drowned out by unhealthy promotions and it is difficult to get their children to eat a balanced diet.

“I think it’s very powerful for parents in the community to say, ‘Look, it’s a big issue, it’s a problem for us to be able to feed our kids healthy foods because they’re just getting so much pressure from advertising around these particular products’.

“And they’re (advertisers) doing it in a clever way. There’s online advertising associated with particular games. It’s involved in sport. Local sporting groups get sponsorship through some of these companies. It’s pretty invasive around where children live and go to school, so it’s having a big influence.”

However the survey has been attacked by The Australian Food and Grocery Council for only surveying 327 people. The council has also argued that countries which have banned junk food advertising, such as Canada, have not seen a drop in childhood obesity levels.

This research comes after a US Journal of Pediatrics study found that junk food ads make kids want to eat unhealthy food and the ACT is recently banning public transport in Canberra from showing junk food, gambling and alcohol advertising,

Please login with linkedin to comment

Epic Split pentridge

Latest News

Vince Usher Wins Top Dog Award At Miami Ad School Account Planning Boot Camp
  • Advertising

Vince Usher Wins Top Dog Award At Miami Ad School Account Planning Boot Camp

Ikon Communications strategist and account planner Vince Usher has been named Top Dog at Miami Ad School’s 2018 Account Planning course. Usher, who worked in teams throughout the course, also won three ‘Best Campaign’ awards for his work on live briefs by craft beer client 4 Pines, Tourism Australia and Ford. His team partner on […]

Drummond Golf Unveils ‘For The Love Of Golf’ Via JWT Melbourne
  • Advertising
  • Campaigns

Drummond Golf Unveils ‘For The Love Of Golf’ Via JWT Melbourne

Drummond Golf has launched its first brand campaign via J. Walter Thompson Melbourne.  The campaign speaks to golf lovers of all ages and skill levels about the benefits and frustrations of the game. Reinforcing that no-one understands and loves the game quite like Drummond Golf. Drummond Golf marketing director Ravi Abeyaratne said: “Our business and franchisees were […]

“Every Brand Does Need A Podcast Strategy”: Mamamia Creative Chief Mia Freedman
  • Marketing
  • Media

“Every Brand Does Need A Podcast Strategy”: Mamamia Creative Chief Mia Freedman

Brands have been advised to sharpen their plans for podcasts in the media mix, as audiences and creativity continue to explode in Australia and abroad. Speaking at Mamamia’s Podcasts Unplugged event in Sydney last Wednesday, chief creative officer Mia Freedman said not every brand needs a podcast, “but every brand does need a podcast strategy”. “We’ve […]

Clems Sydney Unveils Festive Spot For HP
  • Campaigns

Clems Sydney Unveils Festive Spot For HP

Get set to get all festivey with this fun Christmas spot. Or, alternatively, get drunk on eggnog. We don't mind.

by B&T Magazine

B&T Magazine
Content Agency Storyation Grows In New Zealand
  • Media

Content Agency Storyation Grows In New Zealand

Award-winning content agency Storyation has grown its presence in the New Zealand market appointing Amanda Clarke (main photo) as partnerships manager. Co-founded by former Metro magazine editor Lauren Quaintance, the Australian-based agency has been working with Tourism New Zealand’s Premium and PR teams for more than four years. Based in Auckland, Clarke spent nearly a […]