ABC Innovation has announced the appointment of Alvaro Marquez to the newly created position of head of service design, ahead of its evolution into ABC Digital Network in February 2015.
Marquez has over 14 years’ expertise in product development, user experience, visual design, ideation and art direction that has seen him lead work for brands including Audi, BMW, Nokia, GSMA, Microsoft and the Commonwealth Bank of Australia.
Prior to joining ABC Innovation, Marquez was Creative Director at global design firm frog in Shanghai where he developed a scalable design vocabulary and unified design language system for one of the largest financial entities in Asia. He also led a team of designers, technologists and strategists in developing concepts around new ground-breaking mobile and image sensing technologies for historically relevant mobile developers.
Throughout his professional career, Marquez has managed large experience design projects for leading organisations, gaining experience in Shanghai, Amsterdam, New York, Singapore and Madrid.
Marquez’s role as head of service design was created as part of the leadership restructure at ABC Innovation as it evolves into ABC Digital Network. Marquez will be tasked with driving an integrated audience-centric focus and bringing together user experience (UX) and design into one aligned team.
Director of ABC Innovation, Angela Clark, said: “We are delighted that Alvaro is joining the ABC Innovation team. More than ever, it is now critical that our online product offerings are audience-centric, and that we focus on the needs of Australians in a rapidly changing media landscape.
“Alvaro’s impressive background managing large-scale Experience Design projects globally, ensures he is well placed to lead the service design of the ABC online products.”
Marquez said: “The ABC has a reputation for innovation in media that reaches far beyond Australia’s shores. I am excited to be working with a globally recognised pioneer that is also such an important cultural institution for the entire nation. I look forward to bringing engaging and enthralling experiences to the ABC’s many online and digital audiences and continuing to drive the ABC in its leading role of respected media authority.”