AAMI have decided to give Santa some support this holiday season by offering roadside assistance for sleighs. Seriously. After genuinely amending the remit of their Roadside Assist service, Santa’s sleigh will covered by unlimited callouts this Christmas should he break down unexpectedly.
Content and advertising agency Edge have come along for the flying ride by developing a mini mockumentary featuring the man who stands to benefit most – Santa’s Elf Mechanic, Sven Svenson, who has always been the one to drag himself out with a toolbox in the middle of the night.
This year, AAMI’s Christmas offer will help him take a much needed break.
To further demonstrate AAMI’s commitment to keeping Christmas deliveries on time, Edge also put AAMI-branded Roadside Assist tow trucks on the roads carrying broken down sleighs around Melbourne, Sydney and the Gold Coast, featuring Santa in the passenger seat happily singing Danke Schoen.
Matt Batten, executive creative director at Edge, said, “For AAMI to make a change like this to their Roadside Assist service shows a great commitment to the holiday season, and to having fun.”
Angela Grogan, social media advisor for AAMI, added, “Our latest product service extension – AAMI’s Roadside Assist now covering Santa’s Sleigh – opened up a unique opportunity to develop creative content that genuinely cuts through the clutter at this busy time of the year to engage the Australian community, and add to the magic of Christmas.”
In addition to the online film and AAMI tow trucks, Edge are amplifying the campaign with social activation through blog posts to help all Australians making long drives this Christmas to see friends and family.