A Fresh Release From Weis And Clemenger Brisbane

A Fresh Release From Weis And Clemenger Brisbane

The latest campaign from Weis and Clemenger Brisbane features a fresh summer track that was played on whole fruit – wired for sound.

Marianne Harvey
Posted by Marianne Harvey

Weis Juicy Cuts drew on the musical talents of DJ/Producers, YesYou to compose the track – who then performed it live on the fresh fruit that goes into Weis bars. Julie Weis, joint managing director at Weis Frozen Foods said this campaign highlights a key truth about their product – that all Weis bars are made from whole, Aussie fruit.

“Our ice cream is authentically made, so it was really important to us that our campaign was as well. It’s a real track, played on real fruit at a real party. And it was a great party!” she said.

The performances are made possible by combining music mixing software and nano computers that can turn any conductive object – like fruit – into a musical keyboard.

Marianne Harvey, Creative Director at Clemenger, said that a musical idea was a simple way to convey a summer vibe.

“Music was a way to own the season. But Juicy Cuts is more than just a track played at a party with some tricky tech – it’s anchored in a product truth that separates Weis from the rest of the freezer,” she said.

Weis Juicy Cuts will run across a range of social and outdoor channels, alongside live radio and festival performances throughout summer.

CREDITS

Client: Weis Ice Cream

Joint Managing Director: Julie Weis

Assistant Brand Manager: Kurtis L’Estrange

Agency: Clemenger BBDO Brisbane

Managing Director: Rob Hudson

Creative Directors: Cristian Staal & Marianne Harvey

Creatives: Andy Geppert & Christie Meehan

Strategy Director: Gay Chinchen

Group Account Director: Christine Gannon

Senior Account Director:  Jane Harding

Agency Producer: Robyn Dodd

Production Company: Kiosk

Director: Siobhan Mulready

Producer: Sara Taghaode

Post Production: Chop Shop

Music: YesYou

Photographer: Kenny Smith