Zeek and Zia get 'smarter' for Budget

Zeek and Zia get 'smarter' for Budget
SHARE
THIS



The latest installment of Budget Direct’s alien saga has launched, positioning the new pair Zeek and Zia as “smart”.

The pair replaced the popular Mike and Michelle, and are part of a big new push by the economy insurance brand to reposition themselves as the smarter option for customers.

In the spot they take a stroll through their backyard, showing how they collect water, “smart water”, use solar panels, “smart power” and “harvest edible plant life”, “smart food” before telling how they saved “hundreds of your earth dollars” with Budget.

http://www.youtube.com/watch?v=FkOYZFuvbvI

Credits: Liquid Animation – Mike Viner, Director; Geoff Viner, Producer; Damon Escott, Live Action Director; Georgie Uppington, Producer; Hulsbosch – Hans Hulsbosch,ECD

Please login with linkedin to comment

Latest News

MCN Announces Key Exec Appointments & Unveils New Brand
  • Marketing
  • Media

MCN Announces Key Exec Appointments & Unveils New Brand

Multi Channel Network (MCN) has announced four key executive appointments to lead its new, transformed organisational structure. Nick Young, MCN’s national sales director, has been promoted to chief sales officer, responsible for sales and revenue growth for all MCN divisions (TV, digital, mobile, sport and digital out of home). MCN’s chief commercial and corporate development officer, […]

Luminoso Launches Revolutionary Business Model
  • Media

Luminoso Launches Revolutionary Business Model

Marketing, technology and creative recruitment firm Luminoso is disrupting the recruitment industry with the launch of a new business model that puts its customers’ interests above short-term revenue. Under the new business model, Luminoso will no longer bill its clients on the first day a successful candidate starts work. Instead, it will share the risk […]