Priceline Pharmacy and Pacific Magazines have teamed up to bring together a campaign celebrating the diversity of Australian women.
With many Aussie women hailing from different countries, the campaign called ‘You Beauty’ aims to represent and celebrate all Aussies.
“The ‘You Beauty’ campaign is an initiative which celebrates the rich diversity of our customers,” Mark O’Keefe, general manager marketing at Priceline Pharmacy, said.
“We are Australia’s biggest beauty playground with an offer that includes 724 foundation shades, 1,525 moisturisers and 469 hair colours and the in- store support of our trained Beauty Advisors means we can truly meet the beauty needs of all our customers.
“The partnership with Pacific Magazines gives true depth to our campaign and the collaboration together has been a benchmark for future activities.”
‘You Beauty’ will run throughout May across a variety of channels such as print, online, broadcast and social media executions, public events, in-store activations, catalogues and consumer promotions.
A 32-page booklet will also appear in Pacific Magazines’ June issues of marie claire and New Idea and will be backed by a major national television campaign.