Yellow tags will be popping up around Sydney and Melbourne tomorrow as part of SBS’ guerilla marketing campaign to promote the Tour de France.
Activations agency Habitat teamed up with the network to drive viewership of the race. The tags will be found swinging from bikes and bike racks in the two cities along with major bike shops to grab attention of ‘Tour de Fans’.
SBS ONE will take audiences from their lounge rooms live to the tour’s starting line each evening.
The race will commence airing from 29 June.