World-famous ballerina and The Works support young dancer

World-famous ballerina and The Works support young dancer
SHARE
THIS



A famous ballerina, Sydney Dance Company and Sydney-based ad agency The Works have joined together to help a young dancer achieve her professional dreams.

Nineteen-year-old Holly Doyle from Miranda in Sydney’s south has been identified as a “unique talent”, however without financial support her career in contemporary dance is in jeopardy.

The Sydney Dance Company has launched its inaugural scholarship program A Year of the Wharf in a new campaign created by The Works.

The program will see one young dancer given a chance to rehearse, perform and tour with the contemporary dance company.

As a result, former principal dancer of the Royal Ballet, Darcey Bussell, has thrown her support behind Doyle.

Bussell will front the ad campaign calling for donations to help Bussell secure the $100,000 funds she needs for the scholarship.

The video message will be delivered on tablet devices to selected corporate sponsors, former benefactors and potential Sydney Dance Company donors.

http://www.youtube.com/watch?v=NfyVFmhpIaM

Douglas Nicol, creative partner and director at The Works, said: “We were able to enlist Darcey Bussell, one of the world’s most recognised ballerinas, to share her experience of starting out and the similarities with Holly’s circumstances were striking. This is the first stage of a two phase campaign that we hope will keep Holly dancing for many years to come.”

Sydney Dance Company executive director Anne Dunn added: “It is fantastic to have the support of The Works in creating support for this initiative. It has been an inspirational experience to work with them on the development of such an innovative campaign, one that could give a young Australian dancer the opportunity of a lifetime.”

Credits: client Sydney Dance Company, agency The Works. 

Please login with linkedin to comment

Latest News

Blue 449 Launches New Campaign For Chivas  “Success Is A Blend”
  • Campaigns
  • Media

Blue 449 Launches New Campaign For Chivas “Success Is A Blend”

Blue 449 has launched a new paid media campaign called Success is a Blend for Chivas Regal, the original luxury blended Scotch whisky. This through the line campaign celebrates the belief that blended is better, in life and in Scotch. Chivas’ faith in blending was instilled by founding brothers, James and John Chivas, who pioneered […]

The Australian Unveils Fourth Edition Of The Deal For Emerging Female Leaders
  • Media

The Australian Unveils Fourth Edition Of The Deal For Emerging Female Leaders

The Australian has today published its fourth annual edition of The Deal focused on emerging female leaders, in association with Chief Executive Women (CEW). The issue showcases successful women while asking some challenging questions. The Deal editor Helen Trinca said: “Women have achieved so much, even if there is more to do, and there is […]

Shake The Cage Cup Submissions Open
  • Media

Shake The Cage Cup Submissions Open

Didn't have much like on the recent Melbourne Cup? Well, why not turn your attention to the Shake The Cage Cup instead?