World Wide Mind opens shop in Sydney

World Wide Mind opens shop in Sydney

LA-based production house World Wide Mind has kick-started its new Sydney office by teaming up with BWM for a Weetbix campaign for Sanitarium.

Director and expat creative director, Ben Nott, announced a new Australian office to support the commercials arm of the production company.

The first piece of work for WWM Commercials Australia is Sanitarium’s Weetbix campaign 100% Ready, featuring five-time world surfing champion Stephanie Gilmore and world junior champion, Mikey Wright.

A founding partner of Droga5, Nott has won over 70 international creative awards for writing and directing, including Cannes Grand Prix, Golds’, Silvers, Bronze and Titanium awards.

Nott also holds several D&ADs including the rare D&AD Black / Gold Pencil, while most recently Nott co-directed and co-executive produced the multi award-winning dramatic feature film, Drift, starring Sam Worthington.

Abby Hunt, national head of onscreen at BWM, said: “I’ve always dreamed a client approved script with ‘we open on a remote tropical island…’ would land on my desk one day,” she said. “Ben and the team at World Wide Mind worked fearlessly hard to make the dream possible.”

WWM said its strategic move to the rapidly developing media hub in the heritage Paramount Pictures building has cemented the relationship between the two companies.

“We always love working with Ben,” Alexander said. “The Weetbix experience with BWM was fantastic too and we very much look forward to collaborating on a stream of work with WWM, here and in LA.”

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