With Collective has launched its first work for McWilliam’s Wines, rolling out a new web and mobile site for Mount Pleasant.
Mountpleasantwines.com.au is one of the first winery websites in Australia to use responsive design, so the site optimizes for mobile, tablet or desktop.
The site features an overview of the Mount Pleasant Estate, showcases the wines and has tasting notes, biographies of the wine makers and the history of the winery.
Chris Maloney, McWilliam’s Wines’ digital marketing director, said: “Mount Pleasant is the custodian of unique Hunter Valley legacies, vineyards and wine styles. This new platform bring the brand to life digitally, and empowers fans to explore and share the rich stories behind the wines.”
With Collective was appointed to lead digital strategy and execution for McWilliam’s Wines at the end of 2012. In the coming months, the agency will also develop websites for Evans & Tate, Brand’s Laira and McWilliam’s.