Wills: Decision to close Mojo NZ appears 'cynical'

Wills: Decision to close Mojo NZ appears 'cynical'
SHARE
THIS



A former boss of Publicis Mojo NZ has said the decision to close the agency looks “cynical” on the part of the parent group.

The agency was put into administration in December owing $16m to creditors, although the vast majority of that was owed to the parent Publicis Groupe itself.

Former Mojo NZ boss Graeme Wills (pictured), who left the agency in December 2011, told B&T: “Even though I haven’t been involved for 12 months I was surprised. I have no idea why Publicis did it, and what the rationale is. Why they didn’t sell it and push it into Saatchi & Saatchi I have no idea.

“It was a voluntary liquidation from Publicis, not forced by any creditor. According to local management it had a cash positive position. If they didn’t want it why didn’t they sell it, and why didn’t they put the clients into Saatchis?

“It can only be it was advantageous for them to do it that way, it’s pretty cynical really.”

He said Publicis had given him the option to buy Mojo, but the deal had been taken off the table unexpectedly and no more talks had taken place.

His new agency Joy is a joint venture with Razor director Andrew Wynne, and has taken former Mojo client Goodman Fielder as its foundation client.

Wills said Joy would be a very different agency from Mojo which would not suit many of his former agency’s clients, adding: “It’s going to be great, it’s a proposition around what clients need these days, and how to sell their products in what is a very challenging environment.

“It’s telling them how to actually sell the stuff, and I’m pretty excited by it.”

He added the aim of Joy is to create international outposts, initially in New York and then looking at the Australian, and other, markets.

Please login with linkedin to comment

Latest News

How To Create Connections To Increase Your Influence
  • Opinion

How To Create Connections To Increase Your Influence

Darren Fleming (pictured below) is a speaker, author and trainer who specialises in helping leaders influence their teams. He is the author of Don’t be a D!ck – creating connections that make influence happen. In this guest post, Fleming offers proven tips on how to improve staff connections and your influence around any office… The secret to […]

Opinion

by B&T Magazine

B&T Magazine
PayPal Unveils “Uncle Awesome” In Witty Christmas Spot Via Buzzman
  • Advertising
  • Campaigns

PayPal Unveils “Uncle Awesome” In Witty Christmas Spot Via Buzzman

A dodgy uncle is the star of PayPal’s new Christmas spot set to air across 15 european countries this festive season. The work of famed Parisian agency Buzzman, the ad plays on the traditional family Christmas and the arrival of an uncle notorious for his over-touching, cheating and over-eating. This time around, thanks to Paypal, Mr […]

Isentia Builds Out Executive Team With Three New Appointments
  • Media

Isentia Builds Out Executive Team With Three New Appointments

Isentia Group Limited has announced three senior appointments to its executive leadership team to accelerate product enhancement, operational efficiencies and support ongoing transformation. Following an extensive search, Paul Russell has been appointed chief technology officer (CTO), Kelly Young chief human resources officer (CHRO) and Peter McClelland chief financial officer (CFO). Ed Harrison, Isentia chief executive officer and managing director, […]

Ovarian Cancer Australia Says ‘It’s Time For Ovary-Action’
  • Campaigns
  • Media

Ovarian Cancer Australia Says ‘It’s Time For Ovary-Action’

Ovarian Cancer Australia has launched its first pieces of work via agency 10 feet tall. ‘It’s time for ovary-action’ is their empowering, new creative platform that aims to rally all Australians to stand up and take action for the cause. The launch includes a quirky content video accompanied by print and radio components that aim […]

Assembly Label Appoints The Wired Agency
  • Media

Assembly Label Appoints The Wired Agency

One of Australia’s leading fashion brands, Assembly Label has officially appointed The Wired Agency as its exclusive digital campaign partner. As a market leader in the ‘simplified essentials’ space; quickly becoming renowned for their minimal approach to design and clothing construction, Assembly Label has recently opened their tenth retail location as well as being well-represented […]