Will gross-out comedy work for Jeep in new Farrelly spot?

Will gross-out comedy work for Jeep in new Farrelly spot?
SHARE
THIS



A urinating, dry-humping dog is the star of the new Jeep campaign shot by Hollywood director Bobby Farrelly set to air next week.

Dubbed ‘Every dog can have its day’ it follows the exploits of a mutt as in obedience classes, as it at first performs well for an ageing trainer.

But when a new handsome trainer who makes eyes at his owner takes the next session, threatening his front-seat spot, he resorts to urinating, licking himself and dry-humping to have them kicked out of the class.

Farelly, who is known for working with his brother on gross-out films including Dumb & Dumber, There’s Something About Mary and Shallow Hal, described the script as “pretty special”, which is why he chose to do it.

Jason Ross, executive creative director of creative agency CumminsRoss said: “It was an excellent opportunity to build on the great work created last year, and to give this sequel the comedic touch only Bobby could master.”

Sam Tabart, director of marketing at Fiat Chrysler Group added: “This campaign has become more of an experience than an advertising campaign.

“Bobby had an amazing presence on set – apart from his incredible storytelling ability, he also brought with him a fresh perspective that he was willing to share with our team and production people.”

What do you think of the new ad? Does it fit with the previous Jeep spots, and will it enhance the brand’s appeal? Leave your comments below.

http://www.youtube.com/watch?v=kljT0b2lmGE

Please login with linkedin to comment

Latest News

Mastercard Marketing Chief Sarah Pike Exits
  • Marketing

Mastercard Marketing Chief Sarah Pike Exits

Mastercard marketing boss Sarah Pike has exited. Sadly, not via a half-pike somersault with twist, but the actual exit.

by B&T Magazine

B&T Magazine
Adobe Appoints New ANZ Marketing Director
  • Marketing
  • Technology

Adobe Appoints New ANZ Marketing Director

Adobe announces new ANZ marketing 'big cheese' who's set to go by the title of marketing director and not Queen Gouda.

by B&T Magazine

B&T Magazine
Publicis Media Agencies Named ‘Leaders’ By Independent Research Firm
  • Media

Publicis Media Agencies Named ‘Leaders’ By Independent Research Firm

Publicis Media agencies Zenith and Starcom were named a ‘Leader’ and a ‘Strong Performer’, respectively, in The Forrester Wave: Global Media Agencies, Q3 2018. Both agencies were among the select companies that Forrester invited to participate in this evaluation of the media agency landscape. Zenith received the second-highest score in the ‘Strategy’ and ‘Current Offering’ […]

Apostrophe Copywriters Is Landing In Amsterdam
  • Marketing

Apostrophe Copywriters Is Landing In Amsterdam

Apostrophe, Melbourne’s first copywriting collective, is launching a pop-up office in Amsterdam this September with Lauren Brumley, Apostrophe’s Head Strategist, at the helm. Since its inception in 2012, Apostrophe has continued its steady growth trajectory, expanding globally to accommodate clients in cities as diverse as Helsinki, NYC, Los Angeles, Kuwait and the Netherlands. In 2014 […]

NGEN Winners Create World-First Virtual Mentoring World For Deaf Teenagers
  • Media

NGEN Winners Create World-First Virtual Mentoring World For Deaf Teenagers

The winners of last year’s MFA Awards NGEN category have brought their unique idea to life and built a world-first virtual mentoring world for deaf teenagers inside Minecraft, called League of Hearoes. After months of testing, the world has launched weekly live events, attracting more than 50 deaf or hard of hearing (DOHH) teenagers.

The Shake The Cage Cup Arrives
  • Media

The Shake The Cage Cup Arrives

Glass: The Cannes Lion for Change may very well have it’s prestige shattered by an Aussie gong that is empowering creators to make an impact where they believe support is needed most. And, get an important conversation happening in the leadup to the Victorian, NSW and federal elections. With an ensemble of progressive, impact-oriented judges […]