Will gross-out comedy work for Jeep in new Farrelly spot?

Will gross-out comedy work for Jeep in new Farrelly spot?

A urinating, dry-humping dog is the star of the new Jeep campaign shot by Hollywood director Bobby Farrelly set to air next week.

B&T Magazine
Posted by B&T Magazine

Dubbed ‘Every dog can have its day’ it follows the exploits of a mutt as in obedience classes, as it at first performs well for an ageing trainer.

But when a new handsome trainer who makes eyes at his owner takes the next session, threatening his front-seat spot, he resorts to urinating, licking himself and dry-humping to have them kicked out of the class.

Farelly, who is known for working with his brother on gross-out films including Dumb & Dumber, There’s Something About Mary and Shallow Hal, described the script as “pretty special”, which is why he chose to do it.

Jason Ross, executive creative director of creative agency CumminsRoss said: “It was an excellent opportunity to build on the great work created last year, and to give this sequel the comedic touch only Bobby could master.”

Sam Tabart, director of marketing at Fiat Chrysler Group added: “This campaign has become more of an experience than an advertising campaign.

“Bobby had an amazing presence on set – apart from his incredible storytelling ability, he also brought with him a fresh perspective that he was willing to share with our team and production people.”

What do you think of the new ad? Does it fit with the previous Jeep spots, and will it enhance the brand’s appeal? Leave your comments below.

http://www.youtube.com/watch?v=kljT0b2lmGE