What do vibrators, Qantas and cider have in common?

What do vibrators, Qantas and cider have in common?
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Qantas, vibrators and an acupuncturist and cider were among the Australian winners in the Design Lions category, with Droga5 and M&C Saatchi pitching up well.

A collective of creative including The Monkeys creative partner Micah Walker and former Mojo colleagues Pim Van Nunen and Justine Armour picked up a Silver for their Smile Makers range of vibrators, launched last year.

Droga5 enjoyed the most success with its clever books tailored to be read in the duration of a Qantas flight  scooping Gold, while M&C Saatchi Sydney picked up a Silver for The Art of Noise project.

Leo Burnett’s Cider project, offering $100,000 of free marketing to small businesses, won a Bronze, while a logo for Steve Li Acupuncturist by RE Sydney also bagged that colour.

Australian 2013 winners in Design Lions:

 Gold:

Stories for Every Journey, Qantas, Droga5

Silver:

The Art of Noise, Noise International, M&C Saatchi Sydney

Smilemakers Vibrators, Ramblin’ Brands, Bear Meets Eagle on Fire Sydney

Bronze:

Igloo brand creation, Sky New Zealand, Interbrand Sydney

Visual Identity, Noise International, Noise International Sydney

Leo’s Cider, Leo Burnett Sydney, Leo Burnett Sydney

Steve Li Acupuncturist, Steve Li, RE Sydney

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