Vok Beverages has unleashed a new integrated campaign for Rebellion Bay Spiced Rum which promotes rebelling against social norms.
‘Spirit of Rebellion’ was created by the Adelaide office of independent creative agency, CumminsRoss.
The campaign will be carried across outdoor media, digital channels and in-store in the lead up to Christmas.
Chris Illman, Vok beverages marketing manager, said: “This is our first major through the line campaign for Rebellion Bay Spiced Rum, and second for the company which has kept our team very busy over the last 12 months, but it has been an exciting project to be involved in.
"Rebellion Bay Spiced Rum was crafted to provide the Australian public with a premium Spiced Rum which offers a sweet molasses-centric and pepper-spiced cinnamon flavours which gently guides you to a long oak and honey finish.
We spent a lot of time with the Trinidad Distillery team to achieve a flavour profile we thought had a point of difference in the market place and it has been received well by trade and consumer so far.”