Visit California takes over YouTube for 24 hours

Visit California takes over YouTube for 24 hours
SHARE
THIS



Visit California is planning a YouTube takeover in four countries with its ’24 Hours. 24 Dreamers’ campaign.

The tourism body will have 100% share of advertising voice on YouTube desktop and mobile sites for 24 hours in the US, Canada, UK and Australia. It is expected to deliver more than 135 million impressions.

Caroline Beteta, president and chief executive of Visit California, said: “We want the launch of this campaign to emulate the pioneering attitude California is known for.”

“Our first-of-its-kind content partnership with Google will showcase the unique and creative ways Californians from across the state realize their dreams; the land of boundless opportunity, epitomized by Hollywood, Silicon Valley and its frontier heritage, California is the place where people don’t just dream, they Dream Big.

The takeover will see a new video every hour focusing on Californians who have made their dreams possible in the Golden State go live over 24 hours.

The YouTube takeover will start at midnight in the US on February 28 and on March 1 in Australia.

The takeover is the initaioal campaign launch effort for the tourism body’s new Dream 365 Project (see teaser video below) which will feature “offbeat” and “thought-provoking content”. Content will include videos, memes, tweets, time-lapses, photos and more.

Google’s industry director for travel Rob Torres said Google is excited to see Visit California launch “such a cool and unique campaign”.

"The travel industry is starting to embrace the power of online video and this Visit California initiative is leading the way,” Torres said.

“They are creating a memorable brand experience for consumers online and leveraging the capabilities of YouTube and the Google Display Network to extend that experience across devices and international markets."

http://www.youtube.com/watch?v=DpXUebMT5ZI

Please login with linkedin to comment

Latest News

IsoWhey launches #YouGotThis Weight Management Campaign Via Indie Agency Urban
  • Advertising
  • Campaigns

IsoWhey launches #YouGotThis Weight Management Campaign Via Indie Agency Urban

Australia’s leading health and wellbeing brand IsoWhey has launched its latest national campaign, ‘#YouGotThis’. Created by Urban, the campaign highlights the real-life struggles Australians face on their weight management journey. A journey made easier through perseverance, and a little help from IsoWhey. The #YouGotThis campaign is IsoWhey’s biggest marketing investment to date, with executions running […]

Taking A stand? Just Do It…Maybe
  • Marketing
  • Opinion

Taking A stand? Just Do It…Maybe

In this guest post, creative and strategy director at WE Buchan, David Coupland (pictured below), takes a look at the fallout from Nike’s Colin Kaepernick campaign and says what it also does is show the importance brands now play in our lives… Nike’s decision to feature Colin Kaepernick as the face of their 30th anniversary “Just Do It” campaign […]

Opinion

by B&T Magazine

B&T Magazine
How To Optimise Branded Keywords
  • Marketing
  • Opinion

How To Optimise Branded Keywords

In this guest post, CEO of Delacon, Michael Center (pictured below) talks the value of branded keywords for marketers and offer his tips on getting the best from yours… Branded keywords are an essential part of the digital marketing strategy for many large businesses. Trading on the recognition and equity of a brand’s name, some of the country’s […]

Opinion

by B&T Magazine

B&T Magazine
OLYMPUS DIGITAL CAMERA
  • Marketing
  • Opinion

Expertise First, Influence Second: When Influence Is A By-Product Of Expertise

In this guest post, Taryn Williams, CEO and founder of influencer and creative talent marketplace theright.fit, explains why influence should be a by-product of success, not the foundation for it… Like any form of advertising and promotion, influencer marketing is not without its controversies. Earlier this year Australia’s Federal Minister for Health, Greg Hunt, ordered […]

Opinion

by B&T Magazine

B&T Magazine
Ford & Facebook Invite Aussies To Personalise 2018 Mustang With New In-App Experience
  • Campaigns
  • Marketing
  • Technology

Ford & Facebook Invite Aussies To Personalise 2018 Mustang With New In-App Experience

Ford Australia has unveiled a new innovation that showcases the iconic Ford Mustang through a collaboration Facebook and Instagram. The interactive campaign invites Facebook and Instagram communities to take part in a live poll to identify Australia’s ultimate Mustang design. Targeting performance car fans, along with design lovers and image-conscious consumers, Ford and its partner […]