Vibrating shirts for AFL fans

AFL fans can now feel what their favourite players feel with the new vibrating ‘Alert Shirt’ from CHE Proximity.

Live data is transmitted through Bluetooth app into the electronics inside the shirt, meaning you can feel the impact, adrenaline rush and heartbeats.

“Up until now fans have only been able to connect with their team on an emotional level,” Leon Wilson, CHE Proximity executive creative director, said. “Now they can physically feel every impact, rush of adrenalin, or anxious heart beat.”

Ed Smith, Foxtel executive director of sales and marketing, said: “We know AFL fans are amongst the most dedicated sports fans in the world, and at Foxtel we’re always looking for ways our subscribers can connect with the game and their favourite team. The alert shirt is the first of its kind in the world and we’re proud to offer this ground-breaking technology to AFL and Fox Footy supporters.”

The product development process saw CHE Proximity and wearable technology experts We:Ex working closely with AFL captains, Scott Pendlebury of Collingwood, Luke Hodge of Hawthorn and Trent Cotchin of Richmond, to get a deep understanding of how the body feels during key moments of the professional game.

“The good thing about the Alert Shirt is now people at home will be able to feel the impact of what players feel on the ground,” said Luke Hodge, Hawthorn Football Club Captain.

The Alert Shirt is available to AFL club members who purchase Foxtel and loyal Foxtel fans. It will be launched online with videos of Scott Pendlebury, Luke Hodge and Trent Cotchin demonstrating some of the behind the scenes R&D.

Check out the shirt below.

http://www.youtube.com/watch?v=maHGf3LNGMs

Credits : Client: Foxtel Ed Smith, Executive Director of Sales and Marketing Jesse Stephens, Head of Acquisition MarketingEmma Lambourne, Acquisition Marketing Manager Tara Langtry, Acquisition Marketing Executive Agency: CHE Proximity Leon Wilson, Executive Creative Director Sam Harris, Copywriter Tom Wenborn, Art Director Sam Maguinness, Head of Digital Craft Tom Lear, Digital Designer Tony Chilvers, Planning Director – Interactive James Needham, Planning Director – Brand Elizabeth Bierre, Senior Account Director Shannon Mason, Senior Account Manager Josh Armstrong, Senior Account Manager Richard Taylor, Head of Digital Creation Di Nash, Head of TV Production Production Partner: Wearable Experiments (We:eX) Ben Moir, Technical Director Billie Whitehouse, Fashion Director Annabel Stevens, Digital Research Manager JP Liew, Electronics Engineer

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