Visual Jazz Isobar (VJI) has launched its first campaign for new client Specsavers after the agency won a recent successful pitch for the work.
VJI won the digital work across the entire Specsavers business, and will be the company’s full-service agency for the unveiling of their contact lens business in the Australian market.
VJI has developed the creative strategy for Specsavers’ contact lenses business, including full-brand creative direction, style guide, TVC, point of sale, digital display, website assets and press ads.
Alistair Ward, VJI’s client services director, said: “Picking up full-service work for Specsavers has been fantastic and we’ve really enjoyed building the full suite of assets for this important launch.
“Specsavers is a serious brand that is enjoying massive growth and shaking up the market in Australia.”
Simon Hawkins, Specsavers’ APAC marketing director said: “VJI is a down to earth agency that has tackled our brand head on. In our comprehensive approach to the contacts launch and in such a highly competitive market, we need a partner that is creative but also flexible enough to move with industry developments and VJI have and been able to deliver consistently on all our requirements.”