VJI helps DJs customers find their denim soulmates

VJI helps DJs customers find their denim soulmates
SHARE
THIS



 

Visual Jazz Isobar is behind a new journey to find the perfect pair of jeans for David Jones customers.

The retailer is this week launching its first multi-platform campaign, ‘Denim seeks a soulmate’, to promote its denim ranges. The campaign is running across press, outdoor, experiential, in-store and digital.

Interactive dressing rooms have been created to help customers find a new pair of jeans.

Romy Frydman, stylist and creative consultant from Style Me Romy, will offer customers style advice on how to wear your favourite pair of jeans on the Style Me Romy and David Jones Black and White blogs, as well as making an in-store appearance for face-to-face consultations.

David Jones ambassador Montana Cox and model Christian Jorgensen also star in a new campaign designed to capture denim’s sexiness.

And David Jones pop-up bars will be set up in Westfield Sydney and Bondi Junction, where fashion advisors will explore denim options that suit customers’ favourite looks.

Hannah Donovan, associate planning director at Visual Jazz Isobar, said: “For us, this campaign isn’t just about advertising denim but really adding value to the customer experience online and in-store. The focus has been on using digital technology and content to fast track people on their journey to find their perfect pair of jeans and ensure they have fun along the way.

“We’re extremely proud of this campaign – it’s exciting to see and Australian icon like David Jones change things up and become more experimental.”

David Jones =group executive of merchandise, Donna Player, added: “The denim campaign is an exciting new venture for David Jones and we are delighted to celebrate this iconic wardrobe staple as well as David Jones’ unparalleled Australian and international denim collections.

“We have approached this campaign with unique and new concepts on every level from engaging our customers with heightened experiences and theatre to detailed digital integration and interaction.” 

Please login with linkedin to comment

Latest News

RedBalloon Urges Shoppers To ‘Break With Tradition’ This Christmas
  • Advertising
  • Campaigns
  • Marketing

RedBalloon Urges Shoppers To ‘Break With Tradition’ This Christmas

Online experience retailer RedBalloon is urging consumers to ‘break with tradition’ this Christmas and rethink their approach to gifting, with a million-dollar campaign set to drive 1.6 purchases every minute between now and December 25. RedBalloon General Manager Matthew Cavalier said everyone has their own traditions at Christmas. The brand’s creative territory is about celebrating […]

Rimmel London & The Cybersmile Foundation Take On Beauty Cyberbullying
  • Advertising
  • Campaigns

Rimmel London & The Cybersmile Foundation Take On Beauty Cyberbullying

Rimmel London has partnered up with The CyberSmile Foundation to take a stand against Beauty Cyberbullying. Launched on Monday via a global campaign #IWillNotBeDeleted, fronted by Rita Ora and Cara Delevigne with a cast of other individuals who have been affected by this issue. In 2017, Rimmel London undertook a global research study to understand […]

Jeep & Lumo Energy Launch OOH Campaigns Via oOh!media
  • Advertising
  • Campaigns
  • Media

Jeep & Lumo Energy Launch OOH Campaigns Via oOh!media

Jeep Australia and Lumo Energy are among an increasing number of brands creating impact and driving greater audience engagement through the use of special builds and innovative lighting on classic out of home billboards. The two builds, developed and executed by oOh! include strategically placed lighting which appears to increase in luminance as the night gets darker, to capture the attention […]