Experiential agency Urban has launched a digital training program for iNova Pharmaceuticals called Uni of You.
The program will educate pharmacists, pharmacy assistants and dispensary technicians across Australia on iNova’s core brands – Dermaveen, Difflam, Duro-Tuss, Hiprex, Metsal and Dermatix.
Urban has created a mobile learning platform that allows sales reps and participants to access program modules online on tablets and smartphones.
Geoffrey Emerson, Urban’s digital business director, said: “Uni of You is a highly intuitive and sophisticated training program that, with the aid of HTML5 and drag and drop functionalilty, delivers a richer training experience. The sales presented enables sales reps to better engage pharmacy staff during sales calls and garner real time data anytime, anywhere.”
Uni of You also offers prizes from a $70,000 prize pool to give participants an incentive to follow the program. The incentive-based strategy has extended the reach of the campaign by providing additional prize draw entries to people who refer colleagues or upload photos of window displays featuring the iNova brands.