Unilever ad slammed as homophobic

Unilever ad slammed as homophobic

An “offensive” ad for Flora that implies coming out as gay is like a bullet through your dad’s heart has been pulled by Unilever.

B&T Magazine
Posted by B&T Magazine

The print ad, which was created for a Unilever campaign in South Africa and has the strapline ‘You need a strong heart today’, has been criticised as being homophobic on social media.

It shows a china heart on a pink background, with the words ‘Uhh, Dad I’m gay’ flying towards it in the shape of a bullet.

Lowe and Partners created the ad. Lowe Johannesburg’s managing director Sarah Dexter wrote on Facebook: “I would like to unreservedly apologise for this campaign and the unintended offence it has regrettably caused. We have requested the immediate removal of this work from all media.”

A statement from Unilever said: “This advert was prepared by an external agency in South Africa and was not approved by anyone at Unilever. The advert is offensive and unacceptable and we have put an immediate stop to it.” 

Latest News

What’s Marketers’ Obsession With Viral Videos? It’s Costing Them
  • Marketing

What’s Marketers’ Obsession With Viral Videos? It’s Costing Them

Achieving virality in a marketing campaign has many marketers besides themselves with excitement. And yet, this obsession is leading marketers astray, argues Simon Palan, director of Refine Media. Marketers are being led astray by their own obsession with creating viral videos. They are focusing on ‘shares’ and ‘likes’ more than the actual markets they are […]

Opinion

by B&T Magazine

B&T Magazine
John Sintras To Leave SMG In Global Move
  • Advertising
  • Media

John Sintras To Leave SMG In Global Move

After a 30-year career with Starcom Mediavest Group, chairman SMG Australia and director global Experience product John Sintras will leave the network to take on a New York-based role with IPG Mediabrands from next year. Sintras is one of the industry’s most respected, innovative and awarded leaders as well as a widely recognised media figurehead, underscored […]

Switzerland, Geneva, CERN, Large Hadron Collidor.
Humans are dwarfed by a giant like CMS. And yet without humans these incredible machines and cameras would not exist, and neither would the theories and ideas that make people sit down and invent new technologies for even more successful particle detection work. The fact that 10,000 people work together in harmony, driven by curiosity, challenged by seeming impossibilities, is hard to photograph. But this is precisely why it deserves as much admiration as the admirable beasts of science.
Schweiz, Genf, CERN, Large Hadron Collider.
Der Mensch ist winzig gegen den Riesen CMS. Und doch würden diese riesigen Maschinen und Kameras ohne den Menschen nicht existieren, ebenso wenig wie die Theorien und Ideen, die Menschen dazu bringen, sich hinzusetzen und neue, bessere Technologien für eine noch erfolgreichere Teilchen-Detektivarbeit zu entwerfen. Die Tatsache, dass 10.000 Leute harmonisch zusammenarbeiten, angetrieben von der Neugierde, herausgefordert von scheinbar unlösbaren Problemen, lässt sich schwer fotografieren. Doch genau diese Tatsache verdient ebenso viel Aufmerksamkeit, wie sie den bewundernswerten „Biestern” der Wissenschaft entgegengebracht wird.

Suisse, Genève, CERN, Large Hadron Collidor.L’HOMME EST UN NAIN DEVANT LE CMS. Et pourtant, sans les humains, ces prodigieuses machines et caméras n’existeraient pas, pas plus que les théories et les idées qui poussent les hommes à s’asseoir pour inventer de nouvelles théories permettant de mieux travailler à la détection de particules. Le fait que 10.000 personnes travaillent ensemble en bonne harmonie, qu’ils sont poussés par la curiosité et confrontés à d’apparentes impossibilités n’est pas facile à prendre en photo, mais il mérite tout autant d’admiration que les belles bêtes de la science.
  • Technology

Why Your Analytics Has NOTHING On The Hadron Collider

So you think you know all about analytics? Patting yourself on the back about your latest cross-channel attribution modelling and the terabytes of data you’ve successfully corralled into a database? Time for a little perspective — because there’s big data and then there’s BIG data. While brand managers the world over complain about the deluge […]

by B&T Magazine

B&T Magazine
Seven Overruled In Court Case And Pulls Pin On Restaurant Revolution
  • Media

Seven Overruled In Court Case And Pulls Pin On Restaurant Revolution

Channel Seven execs can take no more and have canned its ill-fated cooking program Restaurant Revolution after just two miserable weeks. The decision comes after Seven had spent most of this week in court trying to have Nine’s The Hotplate taken off-air due to, what it claimed, were similarities to Seven’s highly successful My Restaurant Rules. Seven […]

Telstra Teams With Apple Music For Special Offer
  • Media

Telstra Teams With Apple Music For Special Offer

One of Australia’s largest telcos Telstra has teamed up with Apple’s new music streaming venture, Apple Music. Research reveals Gen Y turning to smartphone apps to boost social cred Telstra is giving Australian music fans a great experience by offering eligible postpaid mobile customers a 12 month Apple Music membership. Joe Pollard, GMD media and marketing […]

Back view image of young businessman standing against business sketch
  • Media

Mobile Embrace Acquires Vizmond Media In $6 Million Deal

• Acquisition of profitable digital performance marketing business and game changing marketing automation platform • Acquisition increases MBE market share through addition of multiple revenue generating assets • Immediately EPS accretive for FY2016 • Total upfront consideration of $2.5 million (funded by existing cash reserves of $9.5 million) • Vizmond Media is forecast FY2016 to deliver revenue of $2.5 million and $1 million EBITDA

STA Travel And Brand USA Campaign Join Forces For New Campaign
  • Advertising
  • Marketing

STA Travel And Brand USA Campaign Join Forces For New Campaign

STA Travel has joined forces with Brand USA, the official destination marketing organisation for the United States, for a socially led campaign giving Australian travellers a backseat view of road trips through California, the Deep South and New England.

Leo Burnett Expands Brand With Launch Of New Division
  • Media

Leo Burnett Expands Brand With Launch Of New Division

Continuing its commitment to remaining in Beta Mode – Leo Burnett Sydney has redefined its planning offering with the launch of Leo Burnett Connect Strategy. Connect Strategy is an integral extension of its successful specialist communications planning and content division, Leo Burnet Connect.