Unilever ad slammed as homophobic

Unilever ad slammed as homophobic

An “offensive” ad for Flora that implies coming out as gay is like a bullet through your dad’s heart has been pulled by Unilever.

B&T Magazine
Posted by B&T Magazine

The print ad, which was created for a Unilever campaign in South Africa and has the strapline ‘You need a strong heart today’, has been criticised as being homophobic on social media.

It shows a china heart on a pink background, with the words ‘Uhh, Dad I’m gay’ flying towards it in the shape of a bullet.

Lowe and Partners created the ad. Lowe Johannesburg’s managing director Sarah Dexter wrote on Facebook: “I would like to unreservedly apologise for this campaign and the unintended offence it has regrettably caused. We have requested the immediate removal of this work from all media.”

A statement from Unilever said: “This advert was prepared by an external agency in South Africa and was not approved by anyone at Unilever. The advert is offensive and unacceptable and we have put an immediate stop to it.” 

Latest News

Portrait of businessman holding binoculars and looking at laptop
  • Media

Monitoring Terrorists Is Okay On Social Media, But Targeted Advertising Isn’t: Survey

A survey for Unisys Security Insights found 79 per cent of Australians are comfortable with social media monitoring to detect possible terrorist activity. But only 27 per cent are comfortable with targeted advertising on social media. The Unisys Security Insights Australia: social media monitoring study, conducted by Newspoll, surveyed 1,210 Australians aged 18+ during April this year. […]

Why We Need More Gay People In Ads And Five Tips On How To Do It Right
  • Media

Why We Need More Gay People In Ads And Five Tips On How To Do It Right

Clients and their agencies often baulk at using gay and lesbian people in campaigns not because they think it’s too risky, rather they have a misguided belief that they make up too small a part of their customer base. That’s the view of Pollen’s strategy lead Andy Miller (pictured below) who was recently commissioned by […]

by B&T Magazine

B&T Magazine
News Corp Ups Management With Three Senior Appointments
  • Media

News Corp Ups Management With Three Senior Appointments

News Corp has announced three new senior appointments to bolster its executive team. A statement to media this afternoon announced the new structure and read as follows: News Corp Australia’s chief executive officer Julian Clarke today announced a number of senior executive appointments – Damian Eales has been appointed managing director of metro and regional publishing, […]

Quiip Celebrates Turning Five With A Bunch Of New Client Wins
  • Media

Quiip Celebrates Turning Five With A Bunch Of New Client Wins

Client growth as community management becomes a ‘must-have’. Australia’s leading social media and online community management company Quiip has celebrated its five-year anniversary in the best possible way: with a host of new business wins including leading entities from the consumer, utilities, government, financial services and health sectors.

Make Sure You Don’t Breach Marketing Privacy Rules
  • Marketing

Make Sure You Don’t Breach Marketing Privacy Rules

Marketing resource management solutions can help ensure companies remain compliant with consumer privacy regulations. At least 21 companies have been investigated by the privacy commissioner already this year for failing to explicitly tell people that they have their data and how they intend to use it. Privacy breaches can attract fines of up to $1.7 million.

BELCHATOW, POLAND - APRIL 06, 2014: Facebook application on smart phone screen.
  • Media

Facebook Changed Its Logo. Did You Notice?

At B&T we often go to the wrong office each morning, so we were never going to notice Facebook's subtle logo change.

by B&T Magazine

B&T Magazine
APMA Star Awards Finalists Announced
  • Media

APMA Star Awards Finalists Announced

The Communications Council today announces 61 campaigns from 27 clients and 22 agencies have made it through to the final stages of the 2015 APMA Star Awards.