Two Australian ads have made it into the semi-finals of this year’s Dorito’s Crash the Super Bowl competition, with Banjo Advertising and Photoplay Films representing Oz in the global contest.
This is the first year competition has been open to Australians and New Zealanders, with Dorito’s celebrating the creative contest’s eighth year by opening it up to worldwide entries.
Among the select group of 24 semi-finalists are Banjo creatives, Casey Schweikert and Lewis Farrar, along with Tom Noakes from production company, Photoplay Films.
Noakes’ ‘Finger Cleaner’ entry has a queasy finger-sucking punch line, while in Banjo’s ‘Body Cast’ a wounded man overcomes his plaster-confines when an evil-child pushes him too far.
The competition’s finalists will be revealed in 30 days with the creator of the winning ad to bag US$1m, have their work broadcast to a global audience and win time with legendary comic book writer, Stan Lee.
US ads make up the bulk of semi-finalists but Israel, Mexico, Hong Kong, Denmark and other countries are also represented.