Turnbull and Rudd raise their hands

Turnbull and Rudd raise their hands

Prime Minister Kevin Rudd and shadow minister for communications and Broadband, Malcolm Turnbull, both feature in an Indigenous literacy campaign.

B&T Magazine
Posted by B&T Magazine

The campaign, which si bringing together two opposing political parties, is being broadcast into more than 30 Westfield shopping centres on digital ad panels from tomorrow.

The ‘Wall of Hands’ campaign is a national fundraising initiative to support the Australian Literacy & Numeracy Foundation (ALNF).

Tomorrow’s launch will allow passersby to take a photo of themselves raising their hand for Indigenous literacy, with the pictures to be beamed onto the big screen at Westfield Bondi Junction and their own social media channels.