Tractor launches 'industry-led' education model

Tractor launches 'industry-led' education model

Independent design school Tractor has set out to be the antidote to schools still teaching “pre-internet era” skills with a new two-year course.

B&T Magazine
Posted by B&T Magazine

The school is now offering a fully-accredited two-year Advanced Diploma in graphic design with a focus on digital and a March intake on offer for school-leavers.

Tractor is positioning itself as an “industry-led education model” with DT’s chairman and founder David Trewern, Franklyn Scholar founder Ryan Trainor and leading visual communication design educator Simon Pemberton behind the course (all pictured below).

“There’s no doubt that there are a range of excellent short-courses on design and digital out there run by a range of providers including industry groups. However, they are mainly designed for people already within the industry looking to add to existing skills, rather than people looking to get into the industry for the first time,” Trewern (pictured top) said.

“In addition, our own industry experience and feedback from other business leaders indicates that the curriculum of many longer accredited design and marketing courses simply hasn’t kept up with business needs. The Internet has been the driving force of design and marketing for 20 years. However, students are still being taught skills for a pre- Internet era.

“This new educational offering is the result and we feel confident it will receive the same industry support that many of our other courses have had to date.”

Tractor launched in 2011 and has recently acquired Grenadi, a traditionally accredited design school with 40 teachers, a compliance and curriculum team, VET Fee Help funding and 400 students.

In addition to the new design course a range of digital courses are set to be rolled out over the next 12 months with work on a new concept for business education course with a focus on entrepreneurship also underway.

Tractor’s sister school BSchool will launch later this year.