Some of the highest-profile ad agencies in Australia will battle it out next month hoping to take home the best radio ad of 2013 at the ninth annual national Siren Awards.
The finalists include Clemenger BBDO, DDB Sydney and Melbourne, McCann in Melbourne and Sydney, JayGrey Sydney, The Monkeys, Us Sydney, Eardrum Australia and Marketforce in Perth.
The overall winner, who will receive the Gold Siren statue, will be announced at a breakfast on May 10 at Water at Sebel Pier One in Sydney.
The winner will win a trip to Cannes to the Cannes Radio Lions in June, and two tickets to attend the festival, while the client of the winning 2013 Gold Siren Award will also win a ticket to Cannes.
In addition, the overall winner will be announced at the breakfast in each of the three categories: single, campaign and craft, with the winners are decided by a panel of industry experts, made up of creative directors from leading ad agencies.
There is also a client-voted award with a $5000 cash prize awarded to the writers of the ad voted the best by a panel of clients.
Chief executive officer of Commercial Radio Australia, Joan Warner, said: “Over the past years, the bar for creative excellence has increased and the calibre of radio ads in the Siren Awards reflects this improvement.
“This year finalists come from around the country and the ads cover everything from beer to tax accountants to travelling safely on trains. The finalists are made up of the winners of each round plus a final call round,” she said.
Last year’s Gold Siren winner was an ad for Ikea, called “Holidays”, written by Tim Green and Tim Cairns from The Monkeys in Sydney.