Tip Top puts leftover artificial colours to creative use

Tip Top puts leftover artificial colours to creative use

Fonterra’s Tip Top have removed all artificial colours from its ice cream products, and have found a unique way to let its customers know.

As part of Tip Top’s ‘Back to Nature’ campaign, artists created limited run hand screened posters using synthetic food colours instead of ink. The artworks depict abstract ice cream shapes in vivid primary colours.

A case study has been released outlining the unique process behind the street poster element of the campaign.

The emotive tongue-in-cheek case study is “in memory of” the artificial colours: Yellow CI19140, Red CI15P85 and Blue CI42090.

The posters were run in pedestrian targeted Adshel media around New Zealand to supplement the wider campaign of outdoor, TV, digital and PR.




Please login with linkedin to comment

Latest News

The Mars Agency Announces Latest Findings Of Retail Media Report Card
  • Advertising

The Mars Agency Announces Latest Findings Of Retail Media Report Card

The Mars Agency has developed a scorecard that assesses the capabilities of leading platforms across key criteria required to optimally plan, execute, and measure effective retail media programs. The scorecard aims To help brands efficiently evaluate their spending options across retail media networks in Australia (and New Zealand). With spending on retail media advertising in […]

TV Ratings (27/03/2024): Jungle Members At War Over Concealed Lipstick
  • TV Ratings

TV Ratings (27/03/2024): Jungle Members At War Over Concealed Lipstick

A heated argument between two jungle members did the numbers for Ten last night, with I’m A Celeb obtaining a total national reach of 1,282,000. Fans were delighted as Candice Warner and influencer Skye Wheatley got into it over a stick of lipstick, leading Warner to dub the Instagram star “selfish.” Wheatley, best known for […]