Tim Tam: 85 year old Bert's story

Tim Tam: 85 year old Bert's story

Tim Tam’s 50th birthday celebrations continue as the biscuit brand releases more emotional footage of the reunions it created in the remote Queensland town of Winton.

B&T Magazine
Posted by B&T Magazine

The new content is a video (below) depicting 85-year old Winton resident, Bert, and his reunion with his daughter who he hasn’t seen in years.

Bert, who’s health is ailing, wished to see his daughter again before leaves this world.

The content was captured from an activation which saw a Tim Tam branded Qantas charter plane fly in the loved ones of Winton residents from across Australia and as far afield as the UK. For more details click here.

In addition to the three-minute long video a suite of TVCs and more online content created by DDB Group Sydney is launching.

A consumer activation created by The Zoo Republic is also in play. The on-pack promotion offers ’50 Trips in 50 days’ and is a collaboration between Tim Tam and Qantas.

Susanna Polycarpou, marketing director, Arnott’s said: "Australians have loved and connected over Tim Tam biscuits for 50 years and we’re thrilled to be able to celebrate this milestone with a year of togetherness on a large scale. Each element of the integrated campaign, from the reunion in Winton to our advertising campaign, long-form content and on-pack promotion highlight what we believe has allowed the humble biscuit to remain Australia’s favourite chocolate biscuit – its ability to connect all Aussies… in addition to its irresistible chocolate layers of deliciousness of course!”

http://www.youtube.com/watch?v=pGiZFJv_lkc

http://www.youtube.com/watch?v=MZgF61AXKqg

CREDITS:

Campbell Arnott’s

Vice President Marketing, APAC: David McNeil

Marketing Director, Choc/Sweet: Susanna Polycarpou

Marketing Manager, Tim Tam: Leigh Coleman

Brand Manager, Tim Tam: Laura Hindson

Shopper Marketing Manager, Arnott's: Michelle Clark

Global Communications Manager: Nicole Thomson

 

DDB

ECD: Dylan Harrison

Creative Director: Jen Speirs

Managing Director Strategy and Innovation: Leif Stromnes

Managing Partner: Kate Sheppard

Senior Account Director: Alex Ball

Account Executive: Emily Frost

Social Strategy Lead: Karalee Evans

Social Content Manager: Ben Harrison

Community Manager: Leighanna Webb

TV Production:

Head of Onscreen Production: Brenden Johnson

Senior Editor: Mark Parry

Production Coordinator: Rebecca Whitehead

 

PR & Experiential – Mango:

MD: Claire Salvetti

Senior Executive Producer: Brooke Pilton

Account Director: Ella Tacchi

 

Production Company: Sergeant Major

Producer: Ashley McLeod

 

Media: MEC

Group Business Director: Tony Newby

Account Director: Rebecca Twist

Digital Director: Thomas Lyngsfeldt

Associate Manager: Jeremy Pope

 

Brand Activation agency: The Zoo Republic

CEO: David Lo

Creative Director: Clare Marshall

General Manager: Renee Wilson

Account Director: Mark Hutton

Digial Services Director: Amy Gray

Digital Art Director: Francesca Bozic

Digital Project Manager: Caroline Atkin