Tiger Air pokes fun at Qantas with new 'Infrequent Flyer' program

Tiger Air pokes fun at Qantas with new 'Infrequent Flyer' program
SHARE
THIS



Budget air carrier Tiger Air has taken aim at embattled airline Qantas in a cheeky new marketing campaign, with one ad poking fun at the flying kangaroo’s Neil Perry inspired menu.

Created in partnership with McCann Australia, Tiger Air’s Infrequent Flyer program makes light of their non-existent gateway lounge, basic in-flight menu and their inability to offer any real perks to the clubs new members.

The timing is convenient as Australia’s premier airline is again in hot water over their latest changes to their frequent flyer program.

One ad even ridicules the miniature bottles of wine given to Qantas passengers, whose frequent flying will inevitably mean they return home to a ‘loveless marriage.’

Members to Tiger Air’s Infrequent Flyer club get virtually no rewards, and can choose from a variety of 18 membership levels ‘none of which are better than the other.’

The club is being promoted across YouTube and other paid media channels, outdoor, radio, social media, airport advertising and at-airport and on-plane activation driving consumers to the club website.

http://www.youtube.com/watch?v=tNxYPAm1zpY

http://www.youtube.com/watch?v=6jFJf2jNICc

http://www.youtube.com/watch?v=grLdwuteA9M

http://www.youtube.com/watch?v=p3KUzxAMTBI

 

Please login with linkedin to comment

Latest News

Blue 449 Launches New Campaign For Chivas  “Success Is A Blend”
  • Campaigns
  • Media

Blue 449 Launches New Campaign For Chivas “Success Is A Blend”

Blue 449 has launched a new paid media campaign called Success is a Blend for Chivas Regal, the original luxury blended Scotch whisky. This through the line campaign celebrates the belief that blended is better, in life and in Scotch. Chivas’ faith in blending was instilled by founding brothers, James and John Chivas, who pioneered […]

The Australian Unveils Fourth Edition Of The Deal For Emerging Female Leaders
  • Media

The Australian Unveils Fourth Edition Of The Deal For Emerging Female Leaders

The Australian has today published its fourth annual edition of The Deal focused on emerging female leaders, in association with Chief Executive Women (CEW). The issue showcases successful women while asking some challenging questions. The Deal editor Helen Trinca said: “Women have achieved so much, even if there is more to do, and there is […]

Shake The Cage Cup Submissions Open
  • Media

Shake The Cage Cup Submissions Open

Didn't have much like on the recent Melbourne Cup? Well, why not turn your attention to the Shake The Cage Cup instead?