Budget air carrier Tiger Air has taken aim at embattled airline Qantas in a cheeky new marketing campaign, with one ad poking fun at the flying kangaroo’s Neil Perry inspired menu.
Created in partnership with McCann Australia, Tiger Air’s Infrequent Flyer program makes light of their non-existent gateway lounge, basic in-flight menu and their inability to offer any real perks to the clubs new members.
The timing is convenient as Australia’s premier airline is again in hot water over their latest changes to their frequent flyer program.
One ad even ridicules the miniature bottles of wine given to Qantas passengers, whose frequent flying will inevitably mean they return home to a ‘loveless marriage.’
Members to Tiger Air’s Infrequent Flyer club get virtually no rewards, and can choose from a variety of 18 membership levels ‘none of which are better than the other.’
The club is being promoted across YouTube and other paid media channels, outdoor, radio, social media, airport advertising and at-airport and on-plane activation driving consumers to the club website.