Three spar for Bank of Queensland creative

Three spar for Bank of Queensland creative
SHARE
THIS



EXCLUSIVE: The Bank of Queensland (BOQ) has shortlisted three creative agencies to take on its $4.5m advertising account.

B&T can reveal that BWM, BMF and Clemenger Proximity each pitched for the business yesterday in Brisbane, with all presentations described as “incredibly good” by a BOQ spokesperson.

BOQ launched the closed review in early November, sending out credentials briefs to a total of six agencies across Australia.

Incumbent agency Junior did not re-pitch for the business on account of an “organisational shift” at BOQ which meant Junior would “not be in a position to retain the account”.

The bank told B&T in November:  "BOQ has had a great relationship with incumbent agency Junior; however an organisational shift for change means they would not be in a position to retain the account. As a result, it was agreed by all parties that Junior would not participate in the review process.

"BOQ acknowledges the positive relationship and valuable contribution of Junior over the past two and a half years."

Junior was appointed in May 2010 after the bank decided to part ways with Brisbane creative agency Clemenger Harvie Edge (CHE), which held the account for four years.

Russ Vine, MD of Junior told B&T he was “relaxed and comfortable” with BOQ’s decision to look beyond Junior. “We discussed with BOQ at the outset what their requirements are and both parties agreed that Junior would not be in a position to retain the account,” he said.

Enero-owned agency BMF lost its retainer with the Commonwealth Bank in August this year when the corporation consolidated advertising duties with its newly appointed lead agency, M&C Saatchi. 

BOQ spent an estimated $4.5m on main media in the period from August 2011 to July 2012, down from $9m the year before, according to Nielsen.

Last month BOQ poached Commonwealth Bank’s Andrew Murrell as GM digital and direct channels. Murrell, who commenced his new role at BOQ on Monday, led CBAs entry into social media and the on-going development of commbank.com.au.

Matt Baxby, BOQ group executive, retail said of Murrell’s appointment: “Andrew will lead a transformation of BOQ's current digital offering with the objective of building on growing consumer preference for online and social."

The creative review is being facilitated by The Clinic. 

Please login with linkedin to comment

Latest News

Nine Reveals Its 2019 Line-Up, Including The Return Of SeaChange, ABBA & Lego!
  • Media

Nine Reveals Its 2019 Line-Up, Including The Return Of SeaChange, ABBA & Lego!

Nine has unveiled its 2019 line-up of shows at its gala upfronts in Sydney on Wednesday night. A mix of old and a few new, probably the biggest surprise was news that the network had snared Aussie drama SeaChange – starring Sigrid Thornton and John Howard – that was last seen on the ABC in […]

Pause Fest Hits Play On Massive 2019 Line-up & Awards
  • Media

Pause Fest Hits Play On Massive 2019 Line-up & Awards

One of the industry’s biggest events is returning in 2019 with a huge speaker line-up, incredible activations and some seriously enviable networking opportunities. That’s right, Pause Fest is back, and it’s time to hit play on your ticket buying, because this is an event you cannot afford to miss. Pause Fest is boasting talent from […]

Partner Content

by pause fest

Nine Launches 9Voyager To Attract Small To Medium Advertisers
  • Media

Nine Launches 9Voyager To Attract Small To Medium Advertisers

Nine today unveiled the next stage of plans to simplify and further automate the buying of television through its unique proprietary technology 9Galaxy and launched 9Voyager, aimed at opening the TV market to more small and medium enterprise (SME) owners. 9Voyager, released at the media company’s 9Upfront event in Sydney, will allow Nine to better […]

Nine Sets Sights On Lucrative Premium Partnership Space
  • Marketing
  • Media

Nine Sets Sights On Lucrative Premium Partnership Space

Nine has showcased its premium partnership space through the strategic client solutions division, 9Powered, at its 2019 Upfront event on Wednesday evening. In unveiling its 2019 program slate, Nine highlighted how, through its schedule it delivers marketers cross-platform opportunity to align with powerful “water cooler” content and reach mass audiences at scale, delivering real, measurable […]

The Aussie Open & NRL Headline Nine’s 2019 Year Of Sport
  • Media

The Aussie Open & NRL Headline Nine’s 2019 Year Of Sport

Nine has used its upfronts to reveal its plans for Wide World of Sports for 2019. Nine’s Director of Sport, Tom Malone, used the Nine Upfront event to talk about the acquisition of tennis and the strategic rationale and power of Nine’s cross-platform suite of properties – tennis, rugby league, cricket, netball, basketball and golf. “It has been […]

Nine Reveals Its News & Current Affairs Plans For 2019
  • Media

Nine Reveals Its News & Current Affairs Plans For 2019

Nine has used Wednesday night’s Upfronts to reveal to media and advertisers its news and current affairs plans for 2019. From 5.00am, we present Nine News Early Edition with the latest in overnight breaking news from around the world. At 5.30am Today, hosted by Karl Stefanovic and Georgie Gardner. In 2019, Australia’s longest running breakfast […]

Bold Adshel Campaign Pays Off For SA Tourism Commission
  • Media

Bold Adshel Campaign Pays Off For SA Tourism Commission

South Australian Tourism Commission (SATC) has achieved outstanding results from a daring, unbranded ‘teaser’ campaign across the Adshel network. The campaign highlighted seven little-known parts of South Australia, repositioning them as hidden, luxury tourist destinations. The ‘Tell Us Where’ campaign rolled out across digital small format out-of-home Adshel sites in Sydney, Melbourne, Brisbane and Adelaide, […]

How Nike Missed The Mark On Digital
  • Marketing
  • Opinion

How Nike Missed The Mark On Digital

Nike may be the brand held up by pretty much every marketer, but as digital marketing consultant, Tam Al-Saad (pictured below), says in this guest post, when it comes to digital, the sports behemoths still needs to just “do it”… By now you should have seen or heard of the Nike “Dream Crazy” campaign. It’s the one […]

Opinion

by B&T Magazine

B&T Magazine