Sheep can apparently withstand anything nature throws at them.
Working with newly appointed agency, Host, Australian Wool Innovation has put together a campaign showcasing machine-washable wool for their Woolmark brand.
The campaign is set to roll out globally over the next 12 months across film, print, digital and point of sale, kicking off imminently in China, Hong Kong, Korea, Japan, UK, Italy and Germany.
For you Sydneysiders, the work will also be shown at the Easter Show from April 10-23.
You’ll also be able to meet Fred, the star of the campaign.