The name’s Bond, Bond University

The name’s Bond, Bond University

Queensland’s Bond University has launched an ad campaign created by digital agency Pusher to attract potential students to the Gold Coast uni by highlighting its unique student experience.

Pusher’s new campaign, the first for the University after winning the account late last year, is titled “Come Together Go Beyond”, with the philosophy behind the campaign that people can achieve great things when they are united.

Bond points out that it's Australia's highest rating university with the most five star ratings, according to the Good University Guide 2012.

The campaign involved shoots in Australia, Singapore, India, and London "to capture a broad array of amazing images demonstrating people coming together in various ways”.

The result was a cinematic spot directed by Paul Giggle from Blacklab, post by Cutting Edge, with some photography by Sam Thies Photography.

Kim Hopwood, managing director of Pusher, said: “This campaign is going to clearly set Bond apart in the market place.  University communication can be very bland at times following the same old formula.  By communicating their philosophy, Bond is showing what they stand for as a brand.”

The campaign will be launched using TV, digital, cinema, outdoor, radio and press.

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