The Works poaches Whybins' HR director

The Works poaches Whybins' HR director
SHARE
THIS



Independent Sydney advertising agency The Works has appointed former Whybin\TBWA human resources manager Cassie Sacks to lead staff development.

Sacks (pictured) will manage the agency’s talent including career planning, training, performance measurement and retention as well as recruitment.

Damian Pincus, creative partner and founder at The Works said: “Cassie is a great addition to our growing team and will help ensure that we have the most ambitious people for what is already shaping up to be another big year at The Works.

“We’re only ever going to be as good as our people and while all agencies talk about their talent as being the most important thing, it’s surprising that only a small number actually have someone in place that’s tasked with harnessing their most important asset.

“We’re joining that select few who want their employees to excel professionally and deliver the very best for our clients.”

Sacks, who is a member of the Communication Council’s Gender Diversity Group and the Australian Human Resources Insititute, managed HR at Whybins from October 2010 to December last year, during which time the Omnicom-owned agency won significant new business and the title of Agency of the Year at the B&T Awards.

Sacks looked after both the Sydney and Melbourne operations in addition to subsidiary agencies including Tequila/DAN, Integer and Eleven PR, where she implemented a cost-saving recruitment strategy.

She also worked with universities to establish a graduate intern program as well as other HR initiatives.

Sacks said: “It is exciting times to be joining as the agency adds new business and is focused on the development of its talent to best meet the needs of its clients. They have an ambition to be the best place to work and I’m looking forward to helping them build that.” 

Last year the agency won the Woolworths Everyday Rewards business as well as the digital account for upmarket grocer, Thomas Dux.

Please login with linkedin to comment

Latest News

AI – To Join It Or To Beat It
  • Media
  • Opinion

AI – To Join It Or To Beat It

I'm afraid we can't let you read this piece Dave! That's a joke about A Space Odyssey 2001, young B&T readers.

Opinion

by B&T Magazine

B&T Magazine
AnalogFolk Opens In Shanghai
  • Advertising

AnalogFolk Opens In Shanghai

AnalogFolk has opened in Shanghai and, as B&T's trusty Funk & Wagnalls atlas tell us, is somewhere near Wollongong.

Social TV – Will You Be At The Party?
  • Advertising
  • Marketing
  • Media
  • Opinion

Social TV – Will You Be At The Party?

Can't keep-up with the goings-on in the Aussie TV industry? Well, hit the couch, pull on the trakkie daks & peruse this.

Opinion

by Rochelle Burbury

Rochelle Burbury
JWT Melbourne Hooks John West’s Creative
  • Advertising

JWT Melbourne Hooks John West’s Creative

You'd only need snog a B&T staffer to know of our affection for the John West oysters in aspic & smoked mackerel ranges.

by B&T Magazine

B&T Magazine
Sydney-Based Tech Marketing Firm, Law Of The Jungle, Scoops Top International Gong
  • Marketing

Sydney-Based Tech Marketing Firm, Law Of The Jungle, Scoops Top International Gong

Sydney-based online cloud solution for marketing compliance, Law of the Jungle, has beaten the world’s best firms to win a prestigious RegTech Markets 2017 Spotlight Award. RegTech Markets, a global community for regulatory technology, inaugurated these awards to “shine a light on the world’s best and brightest RegTech companies”.  A panel of 30 industry experts […]

Is This The Bleakest Christmas Ad Ever?
  • Campaigns

Is This The Bleakest Christmas Ad Ever?

Tired of pretty people pulling bon-bons in your Christmas campaigns? Well, here's one to slash the wrists to instead.

by B&T Magazine

B&T Magazine
The Truth About Native Advertising!
  • Opinion

The Truth About Native Advertising!

Do you stammer about the office, railing against native advertising's great untruths? Read this and stop scaring people.

Opinion

by B&T Magazine

B&T Magazine
Why Are We Only Just Starting To Use VR To Train Staff?
  • Opinion
  • Technology

Why Are We Only Just Starting To Use VR To Train Staff?

In this opinion piece, PHD’s news business and marketing manager, Chloe Hooper (pictured below), argues why all agencies should be embracing VR to change the way they operate internally. Virtual reality (VR) is something most of us have had exposure to, but how many of us are really exploiting its potential to grow our people […]

Opinion

by B&T Magazine

B&T Magazine
PRIA Announces Winners Of 41st National Golden Target Awards
  • Marketing

PRIA Announces Winners Of 41st National Golden Target Awards

The Public Relations Institute of Australia (PRIA) last night announced the winners of the 41st National Golden Target Awards at a glittering ceremony hosted by Aussie actor and TV host Shane Jacobson at the Sydney Opera House. A sold-out crowd of more than 160 PR and communication professionals from around the country came together to […]

Personalisation At Scale: Targeting Audiences With People-based Marketing
  • Marketing
  • Opinion

Personalisation At Scale: Targeting Audiences With People-based Marketing

In this opinion piece, Indy Khabra (pictured below), national managing director at Amnet ANZ, explains power of the the people-based marketing equation, and also reminds marketers that they cannot afford to take data for granted. We are all talking about it. We all want it. We are all trying to get it. It’s that one-to-one […]

Opinion

by B&T Magazine

B&T Magazine