The Monkeys has launched its first campaign for BridgeClimb Sydney since winning the business in August.
In the coming weeks the Sydney Harbour Bridge tour operator will unveil ‘Live from the bridge’ – a festival of unique events live from the top of the coathanger.
The campaign encourages Sydneysiders to get involved with their bridge and ultimately, consider climbing it.
Regular events and promotions will be broadcast from the summit in partnership with Dmg Radio, including live performances, special guests and surprise interactions with climbers, onlookers and the surrounding environment.
To kick off the program Nova’s Fitzy & Wippa climbed the bridge – 134 metres above the harbour – and broadcast their final show of the year to an audience of approximately 220,000 and streamed live via Nova’s website.
During the lead up to the broadcast listeners were given the opportunity to win a double pass to climb the Bridge and join them during the show.
Stephen O’Connor, BridgeClimb’s GM of marketing said: “Live from the Bridge is a way to give the bridge back to the people of Sydney, we wanted to create unique experiences that connect them to their bridge in a way that they wouldn’t normally. This is just one of many events we have planned in coming months”.
Credits: client BridgeClimb, agency The Monkeys