The General Store says ‘Happy Bathurst Day’

The General Store says ‘Happy Bathurst Day’

Retail strategy agency The General Store will roll out its first campaign for Supercheap Auto tomorrow.

B&T Magazine
Posted by B&T Magazine

The agency was recently appointed to the Supercheap Auto roster, with duties including advertising, digital, loyalty and in-store.

The new TV campaign leverages the brand’s sponsorship of the Bathurst 1000 and taps into the excitement around the big race – and celebrates Happy Bathurst Day.

Andrew Fraser, creative partner at The General Store, said: “This is an idea based on a strong cultural insight around the importance the Supercheap Auto Bathurst 1000 plays in customers’ lives. We developed a comedy-based approach that we hope will add to fans’ experience of the event.”

David Bauer, marketing manager at Supercheap Auto, added: “Bathurst has become one of our biggest retail events of the year, so we were determined to create a campaign that could deliver continued growth.”

http://www.youtube.com/watch?v=YOui4MeauQ0

CREDITS:

Client: Supercheap Auto; marketing manager: David Bauer; sponsorship and promotions managers: Bec Davren, Dane Patterson; agency: The General Store; creative partner: Andrew Fraser; strategy partner: Matt Newell; art director: Andrew Ostrom; copywriter: Nick Levey; agency producer: Darren Bailey; production company: Jungleboys; director: Al Morrow; producer: Sarah Nichols