Retail strategy agency The General Store will roll out its first campaign for Supercheap Auto tomorrow.
The agency was recently appointed to the Supercheap Auto roster, with duties including advertising, digital, loyalty and in-store.
The new TV campaign leverages the brand’s sponsorship of the Bathurst 1000 and taps into the excitement around the big race – and celebrates Happy Bathurst Day.
Andrew Fraser, creative partner at The General Store, said: “This is an idea based on a strong cultural insight around the importance the Supercheap Auto Bathurst 1000 plays in customers’ lives. We developed a comedy-based approach that we hope will add to fans’ experience of the event.”
David Bauer, marketing manager at Supercheap Auto, added: “Bathurst has become one of our biggest retail events of the year, so we were determined to create a campaign that could deliver continued growth.”
Client: Supercheap Auto; marketing manager: David Bauer; sponsorship and promotions managers: Bec Davren, Dane Patterson; agency: The General Store; creative partner: Andrew Fraser; strategy partner: Matt Newell; art director: Andrew Ostrom; copywriter: Nick Levey; agency producer: Darren Bailey; production company: Jungleboys; director: Al Morrow; producer: Sarah Nichols