'The Feeling's Mutual'

'The Feeling's Mutual'

YOLO and Republic of Everyone have collaborated to create a campaign for The Teachers Mutual Bank called ‘The Feeling’s Mutual’.

B&T Magazine
Posted by B&T Magazine

All the teachers featured in the clip are real-life teachers.

Theresa Mason, chief sales and marketing officer at Teachers Mutual Bank, said: “The Feeling’s Mutual’ is a great step towards differentiating us as a sustainable mutual bank. I’m impressed as to how YOLO and ROE worked collaboratively with the Teachers Mutual Bank team to collectively deliver on this as one cohesive group. They took a complex task and made a simple, insightful and engaging film with an excellent strategic and creative alignment that will build our brand value. Feedback to date is immensely positive from teachers, school principals and many other stakeholders.”

http://www.youtube.com/watch?v=K5jNJsC-aic

CREDITS: Agencies: YOLO & Republic of Everyone YOLO Creative Partners: Justine Metcalfe and Paul Fenton YOLO Client Service Director: Vicky Munro ROE Founder & Partner: Ben Peacock  ROE Partner & Head of Strategy: Scott Matyus-Flynn Senior Producer: Mandy Payne  Production Company: Luscious International  Director: Sebastien Producer: Christine Koole Music: Joff Bush @ Rumble Studios